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Digital Consumer in Singapore

April 2021
USD 990
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Digital Consumer in Singapore

COVID-19 has seen retailers and foodservice operators leverage remote and proximity e-commerce to enhance safety in-outlet
SGRediscovers campaign launched to support local tourism industry in recovery; online travel intermediaries engaged as booking partners
MAS awards digital full bank licences to Sea Ltd and Grab-Singtel consortium
Proximity mobile wallets as a remote e-commerce payments gateway
Cybersecurity labelling scheme launched to improve Internet of Things (IoT) security
State of the Market
Leading Industries
Case Study: Shopee
Chart 1 Shopee Interface
State of the Market
Leading Industries
Case Study: Network for Electronic Transfers Singapore (NETS)
Chart 2 Using SGQR at Hawker Centres in Singapore, facilitated by NETS’ Payment Infrastructure
Summary 1 Research Sources

Digital Landscape in Singapore

KEY DATA FINDINGS

Digital Connectivity: Broadband penetration rate approaches saturation point; working from home tests bandwidth of internet service providers
Device Ownership: All secondary school students to receive a laptop/tablet for personal use by 2021
Increase in social media usage amidst COVID-19 as consumers stay at home
Fierce competition among mobile network operators in Singapore
Local 5G network licences awarded; nationwide coverage by 2025

E-Commerce (Goods and Services) in Singapore

KEY DATA FINDINGS

Sharp uptake in proximity e-commerce within retailing and foodservice necessitated by COVID-19
Streaming services offer consumers a convenient avenue to keep themselves entertained during the pandemic
E-commerce categories related to tourism fare poorly amidst standstill in international travel
Economic and travel recovery in the medium term expected to drive growth in discretionary spending
Buy-now-pay-later (BNPL) takes off amidst prudent economic outlook
Quick commerce thrives as consumers crave immediacy and are willing to pay
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