Digital Consumer in Sweden

Sweden is one of the European leaders in the digital landscape

The outbreak of COVID-19 in Sweden, pushed forward the daily use of digital devices in the country. Sweden had a significant digital presence before COVID-19, being active in adopting new technologies, and the country was a relatively mature market for areas related to the digital consumer.

Digital tools enable consumers to stay connected during COVID-19

To help maintain daily routines, internet-connected devices became increasingly important to consumers during 2020. Increased working and staying at home pushed consumers to use digital devices more often.

The pandemic impacts and adapts consumers’ payment behaviours

The payment market in Sweden has become increasingly digitalised, and this was further boosted by the outbreak of COVID-19 in 2020. The usage of cash for payments is at the lowest level ever in Sweden.

The outbreak of COVID-19 boosts growth in remote e-commerce industries

Although Sweden did not install lockdown measures and had voluntary social distancing guidelines, the outbreak of COVID-19 still had a significant impact on consumers' behaviour and businesses’ performance. Many people started working from home, avoiding shopping in physical outlets or eating out.

Commercial 5G network is launched in Sweden during 2020

More than 10 years have passed since 4G was introduced in Sweden, and in 2020, the network covered almost all of the population. In May 2020, the next generation of mobile networks was launched, 5G.