Digital Consumer in Taiwan

May 2021
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Digital Consumer in Taiwan

EXECUTIVE SUMMARY

The official launch of 5G promises a massive expansion in digital services
Instant messaging and social chat apps remain of primary importance
Digital payments develops as COVID-19 pushes consumers away from cash
COVID-19 pushes consumers to online channels sources of information
Further growth in the digital consumer market considered inevitable

E-COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: Hahow
Chart 1 Courses on Hahow’s platform

E-COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: Cathay Financial Holdings
Chart 2 Interfaces of FamilyMart’s FamiPay and PXmart’s PX Pay

SOURCES

Summary 1 Research Sources

Digital Landscape in Taiwan

KEY DATA FINDINGS

PROSPECTS

The official launch of 5G in Taiwan spurs growth in the digital landscape
The ubiquity of social messaging results in a proliferation of services via apps
COVID-19 increases the importance of the internet as a source of information

COMPETITIVE LANDSCAPE

The emergence of digital-only banks set to spur digital development
Greater competition set to emerge in digital payments

E-Commerce (Goods and Services) in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Demand for foodservice delivery booms due to the influence of COVID-19
Taiwanese hotels record spike in local bookings as foreign tourists stay away

RECOVERY AND OPPORTUNITIES

Further development expected in e-commerce post-COVID-19
Foodservice delivery players poised to expand into a diverse range of areas
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