In 2020, retailing e-commerce continued to represent one of the largest categories in e-commerce in the remote environment. The category also recorded a higher growth rate in 2020 as a result of the COVID-19 pandemic.
Ticketed attractions and entertainment e-commerce was one of the hardest hit categories in e-commerce in 2020 as a result of the high rate of COVID-19 transmission in crowded enclosed spaces such as cinemas and theatres. The drop in the number of movie tickets sold in 2020 was one of the prime causes of the decline in current value sales in ticketed attractions and entertainment e-commerce in Thailand during the COVID-19 crisis.
During the COVID-19 pandemic, streaming services e-commerce recorded strong growth in 2020. This was driven primarily by the increased demand for home entertainment products during the national lockdown period especially in 2020.
At the end of the review period, Thailand’s digital telecommunications infrastructure remained somewhat underdeveloped in comparison with many other Asian countries. However, with the country poised to roll out its 5G infrastructure, Thailand is finally experiencing strong growth in its digital consumer market, on the back of recent improvements in fixed line broadband Internet connections.
The review period witnessed a dramatic increase in the use of e-commerce in the proximity environment in Thailand’s consumer foodservice industry. In addition to the widespread roll-out of the requisite infrastructure for processing digital payments at points of sale, numerous chained consumer foodservice players engaged in to aggressive promotional and advertising campaigns to promote digital wallets as a payment method in their outlets.
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