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Digital Consumer in the Czech Republic

April 2021
USD 990
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Digital Consumer in the Czech Republic

EXECUTIVE SUMMARY

Pandemic leads to unprecedented changes in consumer behaviour
Plenty of opportunities for improving the digital landscape
Mobile devices playing a crucial role
E-commerce development is here to stay
Modern payment methods gradually overtake cash payments

DIGITAL COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: Alza.cz a.s. (Car Boot Delivery in Cooperation with Škoda Auto)
Chart 1 Alza Car Boot Delivery in Cooperation with Škoda Auto DigiLab

DIGITAL COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: Edenred CZ (Employee Benefits with Apple Pay)
Chart 2 Edenred’s Benefit Cards Addable into Apple Pay on iPhones and Apple Watches

SOURCES

Summary 1 Research Sources

Digital Landscape in the Czech Republic

KEY DATA FINDINGS

PROSPECTS

5G launched in selected areas
Improving digital competitiveness position in the region
AI strategy aimed at making the country future-proof

COMPETITIVE LANDSCAPE

Ericsson to power 5G transformation in the country
Regional cooperation to support the IT sector
Mobile plans among most expensive in EU

E-Commerce (Goods and Services) in the Czech Republic

KEY DATA FINDINGS

2020 IMPACT

Uneven performance as some industries were hard hit by the lockdown
Proximity e-commerce continues rapid growth while minimising human interaction
Remote e-commerce records strong performance while long-term trends accelerate

RECOVERY AND OPPORTUNITIES

Economic recovery key to e-commerce performance
Payment innovations to support e-commerce development
Social media potentially can evolve into a fully-fledged e-commerce channel
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