Digital Consumer in the United Arab Emirates

April 2021
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Digital Consumer in the United Arab Emirates

EXECUTIVE SUMMARY

Pandemic heralds shift to a phy-gital future
Pandemic leads to increased adoption of contactless payment cards and digital wallets
E-commerce players shift into new business areas to take advantage of growth opportunities offered by pandemic
Daily life goes virtual
The in-store shopping experience will become more automated

E-COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: Noon.com
Chart 1 Noon.com

E-COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: Opaala offers smart service platform for the wider hospitality
Chart 2 With Opaala, restaurant customers can simply scan a QR code to browse through menus

SOURCES

Summary 1 Research Sources

Digital Landscape in the United Arab Emirates

KEY DATA FINDINGS

PROSPECTS

5G roll out will boost digital connectivity and impact a wide range of activities
Shopping malls seek to leverage 5G to develop experiential retail
Government has big plans for smart cities and blockchains

COMPETITIVE LANDSCAPE

Instagram is poised to overtake Facebook as the most popular social media network
5G networks will facilitate mobile video streaming
Local telecoms networks are now more open to foreign investment

E-Commerce (Goods and Services) in the United Arab Emirates

KEY DATA FINDINGS

2020 IMPACT

Collapse in online travel bookings
Living the virtual life
COVID-19 accelerates the shift to digital payments

RECOVERY AND OPPORTUNITIES

Fintechs look towards a cashless future
E-commerce players diversify to take advantage of growth opportunities provided by COVID-19
With the pandemic upending existing business models, a growing number of brands turn to social commerce to connect with consumers
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