Country Report

Digital Consumer in the US

Jun 2019

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Faster internet speeds, faster shopping experiences

Smartphones have become ubiquitous objects for consumers across the United States, who increasingly turn to their devices not only for their online shopping needs, but also now in-store for proximity payments. The constantly evolving digital landscape in the US has enabled digital commerce to flourish, demanding improved connectivity for better shopping experiences.

Retailing extends its run as the most prominent category in digital commerce

Retailers in the US are enhancing payment options in search of better, seamless checkout experiences for their consumers, allowing for further growth in remote digital commerce over the forecast period. Apparel and footwear specialist retailers have incorporated stronger digital commerce business strategies, leveraging on the increased reach of social media and online advertising to drive traffic into their bricks-and-mortar locations.

Consumer foodservice embraces digital revolution

Consumer foodservice operators in the US are leveraging the power of convenience to drive innovation across consumer payments in pursuit of seamless consumer experiences. With consumers shifting towards mobile payments and away from cash or card driven transactions, proprietary mobile apps connect the dots between proximity and remote payments.

M-commerce continues to grain traction in the US

Consumers across the US are turning to mobile phones to search for and purchase products, lured by seamless checkout experiences and added transaction security. Digital wallets have reduced the friction associated with checkout experiences for both remote and proximity payments, allowing for quicker adoption across the market.

Key technologies disrupting the digital landscape

Retailers across the US have been harnessing the attraction of unique in-store experiences to drive traffic into their bricks-and-mortar stores. From a retailing standpoint, the US has been witnessing the blurring of lines across different payment environments.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Overview

Explore how technology is forever altering the ways that consumers conduct commerce in the digital era in USA with research from Euromonitor’s team of in-country analysts.

Gain a holistic view of the digital consumer across a variety of industries in order to discover new market opportunities, keep pace with innovation and stay connected to your consumers.

If you are in consumer-facing industries, our research will save you time and money by empowering you to make informed, strategic and profitable business decisions.

When you purchase this report, you also get the data and the content from these category reports in USA for free:

Digital Commerce
Digital Landscape

Our market research reports answer questions such as:

What is the state of the market’s digital development?
What are the key trends reshaping the digital consumer in USA?
What are the leading industries driving e-commerce growth?
What are the leading industries driving in-person payments growth?
Who are the companies powering the digital transformation in USA?

This report originates from our Digital Consumer market research database.

Want to find out more about this report?

Request more information