- Euromonitor International
-
-
Store
WHAT'S NEWIntroducing enhanced country reports featuring interactive datagraphics, charts and analysis.Learn More
- Countries
- Industries
- Companies
- Economies
- Consumers
- Australia
- Brazil
- Canada
- China
- Colombia
- Denmark
- Egypt
- France
- Germany
- Hong Kong
- India
- Indonesia
- Ireland
- Italy
- Japan
- Kenya
- Malaysia
- Mexico
- Netherlands
- Nigeria
- Pakistan
- Peru
- Philippines
- Poland
- Romania
- Russia
- Saudi Arabia
- Singapore
- South Africa
- South Korea
- Spain
- Switzerland
- Taiwan
- Thailand
- Turkey
- United Arab Emirates
- United Kingdom
- United States
- Vietnam
- Alcoholic Drinks
- Apparel and Footwear
- Automotive
- Beauty and Personal Care
- Consumer Appliances
- Consumer Electronics
- Consumer Finance
- Consumer Foodservice
- Consumer Health
- Eyewear
- Fresh Food
- Health and Wellness
- Home and Garden
- Home Care
- Hot Drinks
- Industrial/Commercial
- Ingredients
- Luxury Goods
- Nutrition
- Packaged Food
- Packaging
- Personal Accessories
- Pet Care
- Retailing
- Soft Drinks
- Sports
- Tissue and Hygiene
- Tobacco
- Toys and Games
- Travel
- American Express Co
- Amway Corp
- Apple Inc
- Asahi Group Holdings Ltd
- Avon Products Inc
- Beiersdorf AG
- Bristol-Myers Squibb Co
- Campari Milano SpA, Davide
- Coach Inc
- Coca-Cola Co, The
- Colgate-Palmolive Co
- Danone, Groupe
- Gap Inc, The
- H&M Hennes and Mauritz AB
- Henkel AG & Co KGaA
- Herbalife Ltd
- Inditex, Industria de Diseño Textil SA
- Inter Ikea Systems BV
- Johnson & Johnson Inc
- Kao Corp
- Kraft Foods Inc
- LG Corp
- LVMH Moët Hennessy Louis Vuitton SA
- Mars Inc
- Mondelez International Inc
- Natura Cosméticos SA
- Nestlé SA
- Nu Skin Enterprises Inc
- PepsiCo Inc
- Procter & Gamble Co, The
- Reckitt Benckiser Group Plc (RB)
- Royal FrieslandCampina NV
- Samsung Corp
- Sara Lee Corp
- Seven & I Holdings Co Ltd
- Sharp Corp
- Sony Corp
- Toyo Seikan Group Holdings, Ltd
- Unilever Group
Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn more
Euromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn more - Solutions
- Capabilities
- Blog
- About Us
-
Store
Country Briefing
Digital Consumer in the US
Mar 2018
US$250Added to Cart
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
This year’s report covers the American digital consumer including important statistics about the digital readiness of American consumers. Additionally, the report will touch on what is driving digital products and services in the country as well as how these products and services are affecting a wide range of industries from consumer foodservice to consumer finance. Finally, the report will feature new products and services in the digital space that could have significant impact on the market in
Files are delivered directly into your account within a few minutes of purchase.
Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Country Briefings examine market potential, economic and consumer trends in major topics impacting each country.
There are four major subjects covered in each series:
- Business Environment
- Income & Expenditure
- Risks & Vulnerabilities
- Technology, Communications & Media
The briefings cover 85 countries and identify topics of crucial interest to planners, marketers and researchers:
We spotlight key trends within the topic and analyse the implications intelligently
Want to find out more about this report?
Request more informationTable of Contents
Digital Consumer in the US
DIGITAL LANDSCAPE
Digital Readiness
Home Connectivity
Mobile Connectivity
DIGITAL REMOTE ENVIRONMENT
Market in Context
Digital Commerce Drivers in 2017
Device of today’s digital consumerMost digitally savvy categories today
Impact on brand-consumer relationship
Industry Spotlight: Digital Streaming Services
Case Study: Apex Supply Chain Technologies
Chart 1 Apex Supply Chain Technologies websiteDigital Commerce Evolution
Form factor of the futureMost promising categories
Snapshot of the digital consumer in 2022
DIGITAL PROXIMITY ENVIRONMENT
Market in Context
Digital Commerce Drivers in 2017
Early winners in the POS battleLeading industries in the proximity environment
Lagging industries in the proximity environment
Industry Spotlight: Transport
Case Study: Jacquard by Google
Chart 2 JacquardDigital Commerce Evolution
Most promising use casesGreatest impediment to future growth
Potential pace of adoption
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.