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Country Briefing
Digital Consumer in the US
Mar 2018
US$250Added to Cart
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
This year’s report covers the American digital consumer including important statistics about the digital readiness of American consumers. Additionally, the report will touch on what is driving digital products and services in the country as well as how these products and services are affecting a wide range of industries from consumer foodservice to consumer finance. Finally, the report will feature new products and services in the digital space that could have significant impact on the market in
Files are delivered directly into your account within a few minutes of purchase.
Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Country Briefings examine market potential, economic and consumer trends in major topics impacting each country.
There are four major subjects covered in each series:
- Business Environment
- Income & Expenditure
- Risks & Vulnerabilities
- Technology, Communications & Media
The briefings cover 85 countries and identify topics of crucial interest to planners, marketers and researchers:
We spotlight key trends within the topic and analyse the implications intelligently
Want to find out more about this report?
Request more informationTable of Contents
Digital Consumer in the US
DIGITAL LANDSCAPE
Digital Readiness
Home Connectivity
Mobile Connectivity
DIGITAL REMOTE ENVIRONMENT
Market in Context
Digital Commerce Drivers in 2017
Device of today’s digital consumerMost digitally savvy categories today
Impact on brand-consumer relationship
Industry Spotlight: Digital Streaming Services
Case Study: Apex Supply Chain Technologies
Chart 1 Apex Supply Chain Technologies websiteDigital Commerce Evolution
Form factor of the futureMost promising categories
Snapshot of the digital consumer in 2022
DIGITAL PROXIMITY ENVIRONMENT
Market in Context
Digital Commerce Drivers in 2017
Early winners in the POS battleLeading industries in the proximity environment
Lagging industries in the proximity environment
Industry Spotlight: Transport
Case Study: Jacquard by Google
Chart 2 JacquardDigital Commerce Evolution
Most promising use casesGreatest impediment to future growth
Potential pace of adoption
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.