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Digital Consumer in the US

May 2021
USD 990
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Digital Consumer in the US

EXECUTIVE SUMMARY

Leading players consolidate to shake up digital wallets
Social commerce gains traction with consumers and retailers alike
Growing popularity of buy now, pay later services
Online grocery spurs adoption of automated micro-fulfilment centres
Touchless transactions take hold across industries

E-COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: Walmart
Chart 1 Walmart’s kerbside pickup bays

E-COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: Starbucks
Chart 2 Starbucks Rewards app

SOURCES

Summary 1 Research Sources

Digital Landscape in the US

KEY DATA FINDINGS

PROSPECTS

5G rollout continues in the US
COVID-19 drives reliance on technology in the home
Digital divide grows during pandemic

COMPETITIVE LANDSCAPE

Mixed strategies for mobile carriers in 5g rollout
Huawei subject to further US sanctions
SpaceX and Amazon intensify satellite race

E-Commerce (Goods and Services) in the US

KEY DATA FINDINGS

2020 IMPACT

Retailing e-commerce rapidly accelerates
Contactless payments see breakthrough in adoption
Generational comfort with e-commerce varies

RECOVERY AND OPPORTUNITIES

Sustained e-commerce activity expected in retailing
Travel due a resurgence
Growing influence of delivery in foodservice
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