Country Report

Digital Consumer in

Digital Consumer in the US

May 2020

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Executive Summary

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Network improvements an ongoing talking point

The roll-out of 5G cellular networks will be an important storyline for several years to come, as the leading companies seek to roll out the infrastructure necessary to usher in a new epoch of communications capabilities. Nevertheless, roll-out remains concentrated largely in the most populous cities, and requires a substantial amount of new placements.

Shipping and logistics arms race continues at full speed

The US market benefits from a strong network of road, rail and air infrastructure. E-commerce delivery his steadily gained in reliability and speed throughout the years, and 2019 was no exception.

Consumer foodservice exploring new opportunities and formats

Food delivery services continued their growth in the US. In a rare step for the company, Amazon closed its food delivery service - Amazon Restaurants - in mid-2019 in order to focus on grocery delivery.

New movements in the proximity payments space

Proximity payments in the US have been slow to develop. The recent EMV shift in the US, however, has resulted in a significantly larger number of merchants with modern, contactless-compatible POS terminals - an important first step for increasing proximity payments.

EMV shift at the pump opening new opportunities for digital commerce

While the EMV shift for most merchants took place earlier in the decade in the US, petrol/gas station pumps have delayed implementation of this shift until now. 2020 marks the year that this shift will no longer be delayed, triggering a forthcoming rapid transition of petrol/gas pump POS technology to support EMV technology.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Overview

Explore how technology is forever altering the ways that consumers conduct commerce in the digital era in USA with research from Euromonitor’s team of in-country analysts.

Gain a holistic view of the digital consumer across a variety of industries in order to discover new market opportunities, keep pace with innovation and stay connected to your consumers.

If you are in consumer-facing industries, our research will save you time and money by empowering you to make informed, strategic and profitable business decisions.

When you purchase this report, you also get the data and the content from these category reports in USA for free:

Digital Commerce
Digital Landscape

Our market research reports answer questions such as:

What is the state of the market’s digital development?
What are the key trends reshaping the digital consumer in USA?
What are the leading industries driving e-commerce growth?
What are the leading industries driving in-person payments growth?
Who are the companies powering the digital transformation in USA?

This report originates from our Digital Consumer market research database.

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