Digital Consumer in Turkey

April 2021
USD 990
Request More Information

Digital Consumer in Turkey

EXECUTIVE SUMMARY

Pandemic drives boom in e-commerce, with food and drink to the fore
Capacity constraints lead to increased investment in e-commerce infrastructure
Mobile e-commerce now accounts for more than half of e-commerce retail value sales
The launch of Amazon Prime leads to more intense competition among online marketplaces
Digital wallets driving growth in proximate payments

E-COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: Trendyol
Chart 1 Trendyol

E-COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: Halkbank Paraf Card
Chart 2 Halkbank Paraf Card

SOURCES

Summary 1 Research Sources

Digital Landscape in Turkey

KEY DATA FINDINGS

PROSPECTS

A youthful population structure makes local consumers receptive to innovative payment methods
Incubation hubs encourage the development of local fintechs
5G on the way

COMPETITIVE LANDSCAPE

Tough regulation means that global players like Apple Pay are very unlikely to launch in Turkey
AI takes Isbank back to the future
Garanti BBVA remains the top dog in digital banking

E-Commerce (Goods and Services) in Turkey

KEY DATA FINDINGS

2020 IMPACT

COVID-19 drives e-commerce boom
Surge in online grocery shopping leads to the opening of dark stores
Players struggle to cope with surging demand

RECOVERY AND OPPORTUNITIES

Growth in e-commerce will remain robust, as wave of investment boosts capacity
Proximate purchases will continue to lag behind remote ones
Mobile e-commerce will become dominant
Share:

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page