The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJun 2017
US$1,325Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Leveraging Euromonitor International’s proprietary Digital Consumer Profiles segmentation analysis, this briefing explores the Western European digital consumer’s defining characteristics, motivations and preferences, and looks at the impact of these factors on how consumers shop and spend digitally. This briefing concludes by outlining five promising digital commerce opportunities in Western Europe.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Developed nations such as those in Western Europe lead the world in terms of internet access, with many establishing this connectivity in the 1990s through a fixed-broadband connection and later mobile networks. Western Europe is one of the most digitally advanced regions.
Digital consumers in Western Europe are younger and less educated, but wealthier than their digitally savvy counterparts in other parts of the world, based on proprietary segmentation analysis.
The mobile phone’s always-on availability is leading to new ways of engaging consumers. In fact, Western European digital consumers are conducting more commerce activities online, and doing so more often on mobile devices as compared with computers.
Like digital consumers elsewhere, those in Western Europe indicate that saving time and money are the top motivations for shopping online. The variety of available brands, free shipping and the ability to shop at any time, anywhere, round out the top five for Western European digital consumers.
Western Europe’s strong digital backbone, coupled with its spending power, makes it a particularly attractive region for those seeking digital commerce opportunities. The top digital categories reside in the travel industry, but the digital expansion of categories such as apparel, media products and foodservice will provide a wealth of future digital commerce opportunities.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.