Digital Disruptors: The Global Competitive Landscape of Shared Mobility Platforms

April 2019

Shared mobility platforms are redefining the transport industry. This briefing includes profiles on Uber, Lyft, Poparide, Easy Taxi, 99, Didi Chuxing, Go-Ride, Grab, TaxiGo, Times Car Plus, GoCatch, Ola, BlaBlaCar, Cabify, Car2Go, Enjoy, Careem, HoppyGo, Taxify, Yandex.Taxi and Garajyeri. As some of these companies push the boundaries in innovation, mobility as a service (MaaS) and end-to-end transport will become a reality in the short term.

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Key Findings

Changing urban mobility needs will offer opportunities for growth

With the rate of urbanisation rising across the world, there will be more urban dwellers. The population density of urban cities will increase. This will lead to investment in urban planning by local governments. This will also provide shared mobility players an opportunity to expand and in some cases define new products and services that cater to a growing consumer base.

MaaS and end-to-end transport will become a reality

The growth of shared mobility platforms will provide the opportunity for development of mobility as a service (MaaS) wherein consumers pay for combined public and private transport options either on a subscription basis or pay-as-you-go model. Mobility players, with their fleets of taxis, bikes and scooters are in a position to provide end-to-end transport to consumers rather than just parts of a journey.

Leveraging data will benefit all

There is a huge goldmine of data available in mobility apps, especially super apps. These can be leveraged in many ways. Firstly to increase consumer experiences and secondly to support governments in city governance and urban planning. The data can also be sold for commercial gain. For the consumer, reducing wait times or having an intuitive system that suggests travel plans will be a benefit.

Challenges continue to exist in terms of changing regulatory landscape, employee and passenger safety

Lack of clarity around regulations regarding licensing is something shared mobility players have had to face since the early days. Combined with increasing pressure from private taxi unions, the regulatory landscape keeps changing. Players should work with governments and regulatory bodies and take a proactive approach to shape the regulations that will otherwise create obstacles.

State of Play

Scope of the Digital Consumer
Key findings
Shared mobility platforms redefine transport as an industry
Changing consumer needs and urbanisation hold the key for growth
Technology enables faster growth and higher rates of adoption
Younger, eager consumers are easier to tap into mobility sharing
Super apps become more pronounced within mobility platforms
Regulations continue to be a key barrier to innovation and expansion

Profiles on Global Disruptors

Uber

Profiles on Disruptors in the Americas

Lyft
Poparide
Easy Taxi
99

Profiles on Disruptors in Asia

Didi Chuxing
Go-Ride
Grab
TaxiGo
Times Car PLUS
GoCatch
Ola

Profiles on Disruptors in EMEA

BlaBlaCar
Cabify
Car2Go
Enjoy
Careem
HoppyGo
Taxify
Yandex.Taxi
Garajyeri

Prospects

Mobility as a service ( MaaS ) will become a reality
End-to-end transport will become seamless
Technology leveraged with consumer needs in mind will lead to success
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