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Strategy Briefing

Digital Disruptors: The Global Competitive Landscape of Shared Mobility Services

Jun 2020

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The shared mobility scene is intensifying with more firms emerging and catering to the growing digitalised global community. Yet high levels of competition, the relatively small shared mobility market and quite recently, coronavirus, are challenging existing mobility providers. In response, companies are diversifying into new areas of business such as deliveries and financial services, which is contributing to the rise of all-in-one portals, better known as super apps.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key Findings

Rising competition resulting in more diverse business models

The shared mobility space has become highly saturated with ride-hailing, car-sharing and various micro-mobility services sprouting up across the world’s cities. But the growing competition is making companies realise that limiting their exposure to consumer mobility is risky and diversification into areas such as foodservice deliveries and fintech is needed to maintain competitiveness and profitability. Ultimately, this is proliferating the growth and popularity of super-apps, all-in-one portals providing users with a variety of services.

Expansion into smaller cities is on the rise

Major global cities such as New York, London and Tokyo have been the primary nodes of investment for mobility companies. But this has saturated major cities and has led to firms entering secondary and tertiary cities for deeper market penetration and higher yields.

COVID-19 shakes up mobility market

Reduced demand for mobility has led to massive drops in bookings, putting some firms in severe financial difficulty. However, others have used the situation to their advantage by raising brand awareness. For example, Uber has actively supported hard-hit communities by offering free rides and deliveries to essential workers and high-risk population groups.

Increased attention to autonomous vehicles

Mobility firms are jumping on the bandwagon to create fully driverless vehicles. Uber, Lyft, Yandex.Taxi and Ola, are just a few of the companies testing robo-taxis, with many expected to launch commercial services by 2025. Increased attention to autonomous vehicle technology has also come to the fore during the COVID-19 crisis given its ability to preserve social distancing, thereby improving safety.

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Introduction

Scope of the Digital Consumer

Key findings

State of play

Growing digitalisation spurs shared mobility growth in emerging markets

People becoming more accustomed to using shared mobility services

Shared mobility: rising competition and automotive industry disruption

Mobility services spreading to lower-tier cities

COVID-19: unsettled mobility market but others building brand image

Changing business models the key to surviving the COVID-19 pandemic

Profiles on Global Disruptors

Uber

Bird

Didi Chuxing

Profiles on Disruptors in the Americas

Lime

Lyft

Jump

99 Easy Taxi

Profiles on Disruptors in Asia

LINE Taxi

HKTaxi

GoRide

GoCatch

Beam

Socar

Ola

Park 24

Grab

Profiles on Disruptors in EMEA

Bolt

Liftago

ShareNow

Rentiva

Careem

Cabify

Blablacar

Enjoy

Yandex.Taxi

Voi

Prospects

COVID-19 to lead to less public transit, more personal mobility

Cities vary considerably based on public transport and motorisation rates

Mergers and acquisitions to further consolidate the mobility market

Super apps can lead to more diverse business models

Shared mobility will be merge with autonomous mobility in the future

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Digital Disruptors: The Global Competitive Landscape of Shared Mobility Services

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key Findings

Rising competition resulting in more diverse business models

Expansion into smaller cities is on the rise

COVID-19 shakes up mobility market

Increased attention to autonomous vehicles

Want to find out more about this report?

Table of Contents

Introduction

Scope of the Digital Consumer

Key findings

State of play

Growing digitalisation spurs shared mobility growth in emerging markets

People becoming more accustomed to using shared mobility services

Shared mobility: rising competition and automotive industry disruption

Mobility services spreading to lower-tier cities

COVID-19: unsettled mobility market but others building brand image

Changing business models the key to surviving the COVID-19 pandemic

Profiles on Global Disruptors

Uber

Bird

Didi Chuxing

Profiles on Disruptors in the Americas

Lime

Lyft

Jump

99

Easy Taxi

Profiles on Disruptors in Asia

LINE Taxi

HKTaxi

GoRide

GoCatch

Beam

Socar

Ola

Park 24

Grab

Profiles on Disruptors in EMEA

Bolt

Liftago

ShareNow

Rentiva

Careem

Cabify

Blablacar

Enjoy

Yandex.Taxi

Voi

Prospects

COVID-19 to lead to less public transit, more personal mobility

Cities vary considerably based on public transport and motorisation rates

Mergers and acquisitions to further consolidate the mobility market

Super apps can lead to more diverse business models

Shared mobility will be merge with autonomous mobility in the future

Why buy this report?

Want to find out more about this report?

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