Digital Disruptors: The Global Competitive Landscape of Shared Mobility Services

May 2021

Despite the shared mobility industry’s 30% drop in gross bookings in 2020 due to the COVID-19 pandemic, it is expected to rebound, doubling its market size over 2020-2025 in real terms. Some of the key future trends in the industry include the resurgence of micro-mobility, increasing electrification of vehicle fleets and rising investment in electric bicycles. This briefing includes profiles of 24 leading companies, such as Uber, Bolt, Lyft, Lime, Didi Chuxing, Grab and GoRide.

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Key Findings

Shared mobility records 30% drop in gross bookings in 2020

The shared mobility industry recorded a 30% drop in gross bookings in 2020, as the COVID-19 pandemic hit. Lockdowns and stay at home measures forced consumers to significantly reduce demand for transport, which consequently hurt the revenue streams of shared mobility operators. However, the shared mobility industry will recover, returning to pre-pandemic levels by 2022.

Interest surging in micro-mobility

Micro-mobility has seen a renaissance, as more people swapped crowded public transport for open air and individual transport. Some cities opened up the streets to cyclists and other micro-mobility modes to provide easier movement, whilst maintaining social distancing.

Electrification of shared mobility

The future of shared mobility will be electric. Several ride hailing giants have already stepped up to ensure all journeys are electric in the future. This forms part of the global sustainability shift to reduce dependence on fossil fuels and adhere to increasing government calls for carbon neutrality.

Shared e-bikes to surge in popularity

Shared electric bicycles will be a growing future trend in the micro-mobility space due to their practicality in urban settings. Several firms, such as Lime and Joco, have already made large investments in expanding their e-bike fleets, and more companies are expected to follow suit in the future.

New business models for shared mobility

New business models in the shared mobility industry will help to deliver novel revenue streams. Production of purpose-built vehicles, vehicles-as-a-service delivery models and mobility diversification will all create new possibilities for the growing industry.

Introduction

About the report
Key findings

State of Play

COVID-19 lockdowns prompt a 30% decline in shared mobility bookings
Micro-mobility sees a rebirth as people seek solo travel
Riders are placing emphasis on hygiene when using shared mobility
Mobility slump sees firms shift to foodservice and other business arms
“Netflix-ification” of shared mobility is changing subscription models

Profiles of Global Disruptors

Uber
Didi Chuxing

Profiles of Disruptors in The Americas

Lime
99
Lyft

Profiles of Disruptors in Asia

SoCar
HKTaxi
Beam
GoCatch
Ola
GoRide
Grab
Park 24
LINE Taxi

Profiles of Disruptors in EMEA

Yandex.Taxi
Cabify
Bolt Technology OÜ
Rentiva
Careem
Voi
Liftago
Enjoy
Share Now
BlaBlaCar

Prospects

Electric mobility to steam ahead as big players make sustainability push
15-minute city move will spur shared micro-mobility business models
MaaS to make a comeback amid growing demand for integration
Shared e-bikes to become a growing micro-mobility trend
New shared mobility business models to emerge in the future

Appendix

Digital Consumer analysis regularly leverages multiple methodologies
An overview of methodologies often used in Digital Consumer analysis (1)
An overview of methodologies often used in Digital Consumer analysis (2)
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