The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreSep 2020
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Social media platforms enable users to maintain personal connections and share content easily through scalable communication worldwide. Platforms are expanding and changing to better serve demands of new users and add value to their services. Profiles of the following companies appear in this briefing: Facebook, Instagram, LinkedIn, Pinterest, Skype, Snapchat, TikTok, Twitter, WhatsApp, YouTube, Line, Sina Weibo, WeChat, Mapotic, Telegram, Trombi, Viber, Vkontakte, Xing, and others.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
With 45% of the global population still without access to the internet in 2020, there are still billions of consumers offline. Most of these are positioned within emerging markets which have been striving for higher investments in both fixed and mobile broadband in recent years. Further development will result in billions of potential new users within markets with traditionally high social media engagement levels, such as India and Indonesia.
The COVID-19 outbreak inevitably led to a strong acceleration of what was expected years ahead, meaning that more people are shifting their activities towards online channels. Both businesses and consumers have had to rapidly adapt to the reality and long-term shifts are expected. This enhanced digital mindset will likely benefit the social media industry.
The transformation of mobile apps and the increase in smartphone usage indicates that consumers are increasingly looking for a single app that can deliver multiple functionalities, which has become known as a super app. As API integration becomes more feasible, Western social platforms are striving to trace in their Asian peers’ footsteps and increase their service portfolios.
Consumers are evermore aware of the amount of data shared online and are becoming more sceptical about how and for what social media uses their information. With government regulations becoming harsher to ensure privacy, and personal and unique experiences depending on data, platforms will become increasingly cornered between giving what consumers expect while respecting compliance rules.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.