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Strategy Briefing

Digital Innovators: A New Reality for Commerce (AR/VR-Inspired Applications)

17 pages, Mar 2017

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Both virtual and augmented reality technologies offer an entertaining escape from everyday reality and as such have generated a great deal of hype. Thus far, gaming has been the main avenue for exploration, but that does not mean these new technologies could not be leveraged by commerce brands to engage consumers in a new way. This report explores 10 innovative ways brands are leveraging these technologies to enhance the commerce experience.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

VR/AR technologies are still niche, but have potential in commerce

Commerce brands should not ignore the potential to engage consumers in a new way

If these mediums become the next major mode of communication and interaction, supplanting mobile interfaces as they once did for desktops then it will be a loss on the part of commerce players to ignore their potential for disruption.

Technologies are most likely to be used to supplant the in-person experience in the near term

These new technologies are giving way to a new reality for commerce, which in the near term will most likely be driven by enterprise applications with greater consumer-driven usage occurring five-plus years from now.

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Introduction

Scope

Digital Innovators series assists with discovery and idea generation

Key findings

VR and AR: A New Reality in Commerce

What virtual and augmented reality could offer early adopters

Vast majority of headsets sold in North America and Western Europe

These technologies could give way to a new reality in commerce

Pokémon Go game gave augmented reality its commerce close-up

Beauty brands augment the shopping experience with technology

Alternative reality help consumers visualise new home furnishings

Home buyers can visualise and buy furnishings to complete room

Iconic Australian retailer teams up with eBay for VR-inspired store

Alibaba brings experience of real life stores into the Chinese home

Virtual reality enables travellers to experience a trip before booking

VR showroom makes online car-buying experience more realistic

Why buy this report?

Want to find out more about this report?

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Euromonitor International

Euromonitor International

Megatrends

Strategy Briefing

Digital Innovators: A New Reality for Commerce (AR/VR-Inspired Applications)

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

VR/AR technologies are still niche, but have potential in commerce

Commerce brands should not ignore the potential to engage consumers in a new way

Technologies are most likely to be used to supplant the in-person experience in the near term

Want to find out more about this report?

Table of Contents

Introduction

Scope

Digital Innovators series assists with discovery and idea generation

Key findings

VR and AR: A New Reality in Commerce

What virtual and augmented reality could offer early adopters

Vast majority of headsets sold in North America and Western Europe

These technologies could give way to a new reality in commerce

Pokémon Go game gave augmented reality its commerce close-up

Beauty brands augment the shopping experience with technology

Alternative reality help consumers visualise new home furnishings

Home buyers can visualise and buy furnishings to complete room

Iconic Australian retailer teams up with eBay for VR-inspired store

Alibaba brings experience of real life stores into the Chinese home

Virtual reality enables travellers to experience a trip before booking

VR showroom makes online car-buying experience more realistic

Why buy this report?

Want to find out more about this report?

Recently Viewed

Recently Viewed

Megatrends

Strategy Briefing

Digital Innovators: A New Reality for Commerce (AR/VR-Inspired Applications)

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

VR/AR technologies are still niche, but have potential in commerce

Commerce brands should not ignore the potential to engage consumers in a new way

Technologies are most likely to be used to supplant the in-person experience in the near term

Want to find out more about this report?

Table of Contents

Introduction

Scope

Digital Innovators series assists with discovery and idea generation

Key findings

VR and AR: A New Reality in Commerce

What virtual and augmented reality could offer early adopters

Vast majority of headsets sold in North America and Western Europe

These technologies could give way to a new reality in commerce

Pokémon Go game gave augmented reality its commerce close-up

Beauty brands augment the shopping experience with technology

Alternative reality help consumers visualise new home furnishings

Home buyers can visualise and buy furnishings to complete room

Iconic Australian retailer teams up with eBay for VR-inspired store

Alibaba brings experience of real life stores into the Chinese home

Virtual reality enables travellers to experience a trip before booking

VR showroom makes online car-buying experience more realistic

Why buy this report?

Want to find out more about this report?

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