Digital Innovators: A New Reality for Commerce (AR/VR-Inspired Applications)

VR/AR technologies are still niche, but have potential in commerce

Both virtual and augmented reality technologies offer an entertaining escape from everyday reality and as such have generated a great deal of hype. Thus far, gaming has been the main avenue for exploration, but that does not mean these new technologies could not be leveraged by commerce brands to engage consumers in a new way.

Commerce brands should not ignore the potential to engage consumers in a new way

If these mediums become the next major mode of communication and interaction, supplanting mobile interfaces as they once did for desktops then it will be a loss on the part of commerce players to ignore their potential for disruption.

Technologies are most likely to be used to supplant the in-person experience in the near term

These new technologies are giving way to a new reality for commerce, which in the near term will most likely be driven by enterprise applications with greater consumer-driven usage occurring five-plus years from now.