The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreMar 2017
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Both virtual and augmented reality technologies offer an entertaining escape from everyday reality and as such have generated a great deal of hype. Thus far, gaming has been the main avenue for exploration, but that does not mean these new technologies could not be leveraged by commerce brands to engage consumers in a new way. This report explores 10 innovative ways brands are leveraging these technologies to enhance the commerce experience.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Both virtual and augmented reality technologies offer an entertaining escape from everyday reality and as such have generated a great deal of hype. Thus far, gaming has been the main avenue for exploration, but that does not mean these new technologies could not be leveraged by commerce brands to engage consumers in a new way.
If these mediums become the next major mode of communication and interaction, supplanting mobile interfaces as they once did for desktops then it will be a loss on the part of commerce players to ignore their potential for disruption.
These new technologies are giving way to a new reality for commerce, which in the near term will most likely be driven by enterprise applications with greater consumer-driven usage occurring five-plus years from now.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.