The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreNov 2019
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As the costs of online customer acquisition and digital marketing have grown in recent years, DNVBs are increasingly considering their physical presence, leading many brands to open temporary and permanent brick-and-mortar stores. Some DNVBs have used their digital expertise or leveraged effective partners to open brick-and-mortar stores that use technology in innovative ways, to educate the consumer about the brand, to facilitate omnichannel purchasing, and to improve analytics.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
DNVBs are companies that often achieve higher margins than traditional CPG companies through selling primarily or exclusively through e-commerce and through owning their own production facilities.
As the costs of online customer acquisition and digital marketing have grown in recent years, DNVBs are increasingly considering their physical presence, leading many brands to open temporary and permanent brick and mortar stores. These stores help attract new shoppers to the brand and drive greater productivity from existing shoppers.
Some DNVBs have used their digital expertise or leveraged effective partners to open brick and mortar stores that use technology in innovative ways, such as to educate the consumer about the brand, facilitate omnichannel purchasing, and to improve analytics. All players can learn from these best in class examples.
DNVBs face several challenges in looking to build a physical presence. Specific challenges include maintaining control of the brand, accessing expertise at brick and mortar retail operations and storytelling, and balancing how, when, and where to open stores against other growth objectives the brand may have. In particular, choosing an effective partner – whether a retailer, store operator, or DNVB showroom – is critical.
DNVBs are likely to continue to look to expand into brick and mortar presence in the years ahead, as the factors that drove their initial physical activities only intensify. Retailers can look to build partnerships with DNVBs into their own strategies, as well as draw inspiration from some of the most innovative approaches DNVBs have taken in developing their own stores, pop-ups, and partnerships.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.