Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Strategy Briefing

Digital Innovators: Maintaining Corporate Longevity in the Face of Societal Shifts

16 pages, Mar 2017

US$1,325

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Maintaining corporate longevity is no easy task in the face of societal shifts that are continuously reshaping how business is conducted. Companies must innovate or risk finding themselves on the wrong side of one of these seismic shifts. Euromonitor International’s Digital Innovator series was developed to help clients stay abreast of today’s most innovative digital developments and to better inform the idea generation and discovery phase of the innovation process.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Maintaining corporate longevity in the face of societal shifts

One of the most consistent corporate themes is the failure of leading companies to stay atop their industry. It is no easy task as there are a multitude of drivers constantly reshaping how business is conducted.

Technology is one of the most important societal shifts impacting business

Technology is creating massive upheavals in customer expectations. Industry lines are blurring. New forms of competition are emerging, including overnight start-up sensations. Unanticipated digitally-inspired business models such as the sharing economy or subscription boxes have emerged.

Companies are perishing more quickly than ever before

Many one-time household names have found themselves on the wrong side of these seismic shifts. Kodak rejected internal innovation ideas for fear of cannibalisation. Blockbuster did not identify new entrants as competitors.

It is important for incumbents to be at the forefront of innovation, not reactionary

In the face of these shifting market dynamics, innovation is necessary to maintain a company’s relevance. Successful innovation occurs at the intersection of business viability, consumer desirability and technology feasibility.

Companies must accept that failure is a common byproduct of innovation efforts

Companies may listen to their customers and design products or services with their needs in mind, but still fail. While all innovation teams shoot for such success, companies also must have an appetite for the occasional failure.

Want to find out more about this report?

Request more information

Introduction

Scope

Key findings

Staying Relevant Amidst Societal Shifts

Staying relevant in face of societal shifts remains a struggle

Examples of ongoing market shifts driving the need for innovation

Companies are perishing more quickly than ever before

Case study: Kodak rejected internal ideas for fear of cannibalisation

Case study: Blockbuster did not identify new entrants as competitors

Understanding three key types of innovation

What makes disruptive innovation different from other innovation?

Companies must be at the forefront of innovation, not reactionary

Companies must have an appetite for innovation failure

The importance of companies embracing the innovation process

Digital Innovators series assists with discovery and idea generation

Why buy this report?

Want to find out more about this report?

Request more information

Euromonitor International

Euromonitor International

Megatrends

Strategy Briefing

Digital Innovators: Maintaining Corporate Longevity in the Face of Societal Shifts

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Maintaining corporate longevity in the face of societal shifts

Technology is one of the most important societal shifts impacting business

Companies are perishing more quickly than ever before

It is important for incumbents to be at the forefront of innovation, not reactionary

Companies must accept that failure is a common byproduct of innovation efforts

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Staying Relevant Amidst Societal Shifts

Staying relevant in face of societal shifts remains a struggle

Examples of ongoing market shifts driving the need for innovation

Companies are perishing more quickly than ever before

Case study: Kodak rejected internal ideas for fear of cannibalisation

Case study: Blockbuster did not identify new entrants as competitors

Understanding three key types of innovation

What makes disruptive innovation different from other innovation?

Companies must be at the forefront of innovation, not reactionary

Companies must have an appetite for innovation failure

The importance of companies embracing the innovation process

Digital Innovators series assists with discovery and idea generation

Why buy this report?

Want to find out more about this report?

Recently Viewed

Recently Viewed

Megatrends

Strategy Briefing

Digital Innovators: Maintaining Corporate Longevity in the Face of Societal Shifts

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Maintaining corporate longevity in the face of societal shifts

Technology is one of the most important societal shifts impacting business

Companies are perishing more quickly than ever before

It is important for incumbents to be at the forefront of innovation, not reactionary

Companies must accept that failure is a common byproduct of innovation efforts

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Staying Relevant Amidst Societal Shifts

Staying relevant in face of societal shifts remains a struggle

Examples of ongoing market shifts driving the need for innovation

Companies are perishing more quickly than ever before

Case study: Kodak rejected internal ideas for fear of cannibalisation

Case study: Blockbuster did not identify new entrants as competitors

Understanding three key types of innovation

What makes disruptive innovation different from other innovation?

Companies must be at the forefront of innovation, not reactionary

Companies must have an appetite for innovation failure

The importance of companies embracing the innovation process

Digital Innovators series assists with discovery and idea generation

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Global Survey Reports

Economies and Consumers

Recently Viewed

Complete Catalogue

Global Survey Reports

Economies and Consumers