The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn more16 pages, Mar 2017
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Maintaining corporate longevity is no easy task in the face of societal shifts that are continuously reshaping how business is conducted. Companies must innovate or risk finding themselves on the wrong side of one of these seismic shifts. Euromonitor International’s Digital Innovator series was developed to help clients stay abreast of today’s most innovative digital developments and to better inform the idea generation and discovery phase of the innovation process.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
One of the most consistent corporate themes is the failure of leading companies to stay atop their industry. It is no easy task as there are a multitude of drivers constantly reshaping how business is conducted.
Technology is creating massive upheavals in customer expectations. Industry lines are blurring. New forms of competition are emerging, including overnight start-up sensations. Unanticipated digitally-inspired business models such as the sharing economy or subscription boxes have emerged.
Many one-time household names have found themselves on the wrong side of these seismic shifts. Kodak rejected internal innovation ideas for fear of cannibalisation. Blockbuster did not identify new entrants as competitors.
In the face of these shifting market dynamics, innovation is necessary to maintain a company’s relevance. Successful innovation occurs at the intersection of business viability, consumer desirability and technology feasibility.
Companies may listen to their customers and design products or services with their needs in mind, but still fail. While all innovation teams shoot for such success, companies also must have an appetite for the occasional failure.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.