Digital commerce is no longer restricted to computers, tablets or even mobile phones. There are now a plethora of things, including connected cars, consumer appliances, smart clothing, smartwatches and other fashion accessories all with the potential to disrupt commerce. This report explores 10 new conduits of commerce being ushered in by the internet of things (IoT) era.
The first wave was driven by the arrival of computers into the home, thus ushering in home connectivity. The second wave was characterised by the arrival of the smartphone. More recent breakthroughs in the cost of sensors, processing power and greater bandwidth with which to connect more internet-enabled things are creating ubiquitous connections.
To put its development into context of another more recent phenomenon such as social media, this is the stage of development in which MySpace was attracting the earliest adopters in this burgeoning landscape.
In time, the idea of a smartphone as a commerce device could be old news as commerce moves beyond simply portable consumer devices to include durable goods, such as refrigerators, washing machines or automobiles.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page