The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreAug 2017
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Robust fixed-line networks define Eastern Europe’s digital environment. The region has relatively high fibre penetration, with consumers accessing high internet speeds. Coverage of high-speed cellular broadband is increasing rapidly, driven by rising data demand from tech-savvy consumers. Digital commerce, especially proximity purchases, is a major growth opportunity, but an ageing population, online security concerns and high cash usage pose risks.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Eastern Europe has traditionally had strong fixed-line networks compared to other emerging nations, with a relatively high proportion of fibre connections. This means that the region has some of the fastest internet globally.
Demand for cellular data services is rising fast among consumers in the region, and operators have responded by investing heavily in 4G LTE services. Over the forecast period the region will see improvements in mobile connectivity, which will drive up data consumption.
Countries such as Russia and Poland are fertile grounds for digital commerce growth, the latter being a regional hub for contactless payments. However, the culture of cash transactions impedes digital transactions.
Eastern Europe’s population is ageing fast, and the region’s consumers are wary of sharing personal information online. While this poses challenges for the growth of the digital sector, steps to improve online trust and security are being taken in the European Digital Agenda.
Russia is the region’s largest telecom market, and provides scope for digital commerce expansion despite a weak economy, high cash usage, and online security concerns. Hungary and Poland have high 4G LTE coverage and online purchases, especially of consumer electronics, are picking up.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.