Strategy Briefing

Digital Landscape: Eastern Europe Leads the Emerging World in Digital Services

34 pages, Aug 2017

US$1,325

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Robust fixed-line networks define Eastern Europe’s digital environment. The region has relatively high fibre penetration, with consumers accessing high internet speeds. Coverage of high-speed cellular broadband is increasing rapidly, driven by rising data demand from tech-savvy consumers. Digital commerce, especially proximity purchases, is a major growth opportunity, but an ageing population, online security concerns and high cash usage pose risks.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Eastern Europe leads the emerging world in fixed-line networks

Eastern Europe has traditionally had strong fixed-line networks compared to other emerging nations, with a relatively high proportion of fibre connections. This means that the region has some of the fastest internet globally.

Over 2016-2020 the region will see major growth in mobile broadband uptake

Demand for cellular data services is rising fast among consumers in the region, and operators have responded by investing heavily in 4G LTE services. Over the forecast period the region will see improvements in mobile connectivity, which will drive up data consumption.

Digital commerce presents lucrative opportunities across the region

Countries such as Russia and Poland are fertile grounds for digital commerce growth, the latter being a regional hub for contactless payments. However, the culture of cash transactions impedes digital transactions.

Ageing population and online security concerns negatively impact the digital sector

Eastern Europe’s population is ageing fast, and the region’s consumers are wary of sharing personal information online. While this poses challenges for the growth of the digital sector, steps to improve online trust and security are being taken in the European Digital Agenda.

Russia, Poland and Hungary are important markets to watch

Russia is the region’s largest telecom market, and provides scope for digital commerce expansion despite a weak economy, high cash usage, and online security concerns. Hungary and Poland have high 4G LTE coverage and online purchases, especially of consumer electronics, are picking up.

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Introduction

Scope of the Digital Consumer

Key findings

Fixed-line Networks Define Eastern Europe

Eastern Europe traditionally strong in fixed-line connections

The region leads the emerging world in home connectivity

Consumers enjoy some of the fastest internet globally

Mobile is emerging as the chief digital medium

Regional authorities moving ahead on the European Digital Agenda

MARKETS TO WATCH IN EASTERN EUROPE

Czech Republic is the regional leader in digital connectivity

Hungary’s broadband market to benefit from lower internet tax

Polish authorities incentivise higher 4G LTE speeds

Project delays impede Romania’s digital landscape

Russian authorities prioritise fibre broadband

Mobile drives improvements in Slovakian digital landscape

DIGITAL PROSPECTS FOR EASTERN EUROPE

Eastern Europe will make rapid progress in mobile broadband

Poland and Hungary will outperform in mobile connectivity

Challenge: Ageing population could impede digital transactions

Challenge: Eastern European consumers are wary of the internet

Opportunity: Digital commerce is lucrative despite high cash usage

Opportunity: Poland is the regional hub for proximity payments

Eastern European markets to watch over forecast period

Appendix

Methodology for the Digital Consumer Index (1)

Methodology for the Digital Consumer Index (2)

2016 Digital Connectivity Index (1)

2016 Digital Connectivity Index (2)

2016 Digital Connectivity Index (3)

2016 Digital Connectivity Index (4)

Data parameters and report definitions (1)

Data parameters and report definitions (2)

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Megatrends

Strategy Briefing

Digital Landscape: Eastern Europe Leads the Emerging World in Digital Services

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Eastern Europe leads the emerging world in fixed-line networks

Over 2016-2020 the region will see major growth in mobile broadband uptake

Digital commerce presents lucrative opportunities across the region

Ageing population and online security concerns negatively impact the digital sector

Russia, Poland and Hungary are important markets to watch

Want to find out more about this report?

Table of Contents

Introduction

Scope of the Digital Consumer

Key findings

Fixed-line Networks Define Eastern Europe

Eastern Europe traditionally strong in fixed-line connections

The region leads the emerging world in home connectivity

Consumers enjoy some of the fastest internet globally

Mobile is emerging as the chief digital medium

Regional authorities moving ahead on the European Digital Agenda

MARKETS TO WATCH IN EASTERN EUROPE

Czech Republic is the regional leader in digital connectivity

Hungary’s broadband market to benefit from lower internet tax

Polish authorities incentivise higher 4G LTE speeds

Project delays impede Romania’s digital landscape

Russian authorities prioritise fibre broadband

Mobile drives improvements in Slovakian digital landscape

DIGITAL PROSPECTS FOR EASTERN EUROPE

Eastern Europe will make rapid progress in mobile broadband

Poland and Hungary will outperform in mobile connectivity

Challenge: Ageing population could impede digital transactions

Challenge: Eastern European consumers are wary of the internet

Opportunity: Digital commerce is lucrative despite high cash usage

Opportunity: Poland is the regional hub for proximity payments

Eastern European markets to watch over forecast period

Appendix

Methodology for the Digital Consumer Index (1)

Methodology for the Digital Consumer Index (2)

2016 Digital Connectivity Index (1)

2016 Digital Connectivity Index (2)

2016 Digital Connectivity Index (3)

2016 Digital Connectivity Index (4)

Data parameters and report definitions (1)

Data parameters and report definitions (2)

Why buy this report?

Want to find out more about this report?

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