Strategy Briefing

Digital Landscape: Finding Growth Opportunities in the Developed World

40 pages, Mar 2017

US$1,325

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Developed nations account for a major share of global digital consumption helped by network investments and tech-savvy consumers. Countries such as the US and South Korea are the leaders in digital connectivity. However, economic turmoil over the past few years has impeded digital development in key markets. As economic recovery takes hold, developed markets will provide opportunities in 5G and Internet of Things (IoT). Ageing populations and online privacy pose challenges for faster digital upt

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

South Korea and the US lead the developed world in digital connectivity

Out of 15 developed markets covered in this briefing, South Korea and the US stand out in terms of their digital infrastructure and penetration of telecom services. While both high-speed mobile and fixed broadband are nearly ubiquitous in South Korea, the US is particularly strong in mobile connectivity which has fuelled fast growth in digital commerce.

Spain and Italy will remain digital laggards even after the developed world’s economic recovery

The developed world has suffered a prolonged period of economic uncertainty. Spain and Italy were the hardest hit by the Eurozone sovereign debt crisis and this led to a sharp fall in digital investments and consumption. Both countries figured at the bottom of the Digital Connectivity Index in 2015 and their ranks will remain the same through to 2020 despite faster economic growth.

Digital commerce and IoT provide lucrative growth opportunities

A number of developed markets, notably South Korea and the US, are investing to build an Internet of Things (IoT) ecosystem with the help of smartphones and other connected devices. Moreover, digital commerce, both remote and proximity, provide immense growth avenues in developed markets.

The US and Israel are the markets to watch out in terms of growth potential

The US will remain one of the most important digital growth drivers in the developed world because of its size and focus on fixed broadband connectivity. Fibre optics and 4G LTE will fuel growth in Israel. Australia and Germany are the other important markets investors should focus on.

Ageing population and online privacy concerns pose challenges for digital uptake in developed nations

Despite the digital growth opportunities offered by developed markets, there remain certain key challenges. Across markets, the population is ageing and online privacy concerns pose challenges for faster uptake of advanced digital services. Saturation of the devices market is another challenge businesses are grappling with.

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Introduction

Scope of the Digital Consumer

Key findings

Developed World Aims for Digital Recovery

Finding digital opportunities in the developed world

South Korea is the most connected nation in the world

US is a market leader in terms overall communications spend

Developed world’s digital development hurt by economic problems

Economic struggles in Spain and Italy affected connectivity

Projected economic recovery will enhance digital consumption

Major Developed Markets to Watch

Australia’s strong mobile market masks fixed broadband issues

Advanced Danish telecom faces market saturation, weak economy

Fibre optics investment fuels French digital development

Germans focus on greater broadband transparency

Fibre optics and 4G provide immense opportunities in Israel

Japanese operators innovate amidst economic uncertainty

Competition is the bedrock of Singapore’s digital leadership

South Korea aims for faster deployment of 5G

Competition drives Swiss fixed-broadband leadership

UK digital landscape relies on next-generation services for growth

The US leads the developed world in cellular connectivity

Digital Prospects for Major Developed Markets

Major challenges holding back digital development

Challenges: Digital divide in the developed world

Challenges: Developed markets face great device saturation

Challenges: Online privacy concerns hinder digital connectivity

Challenges: Ageing population

Opportunities afforded by digital development in these markets

Major developed markets with the greatest opportunity for investors

Appendix

Methodology for the Digital Consumer Index (1)

Methodology for the Digital Consumer Index (2)

2016 Digital Connectivity Index (1)

2016 Digital Connectivity Index (2)

2016 Digital Connectivity Index (3)

2016 Digital Connectivity Index (4)

Data parameters and report definitions (1)

Data parameters and report definitions (2)

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Megatrends

Strategy Briefing

Digital Landscape: Finding Growth Opportunities in the Developed World

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

South Korea and the US lead the developed world in digital connectivity

Spain and Italy will remain digital laggards even after the developed world’s economic recovery

Digital commerce and IoT provide lucrative growth opportunities

The US and Israel are the markets to watch out in terms of growth potential

Ageing population and online privacy concerns pose challenges for digital uptake in developed nations

Want to find out more about this report?

Table of Contents

Introduction

Scope of the Digital Consumer

Key findings

Developed World Aims for Digital Recovery

Finding digital opportunities in the developed world

South Korea is the most connected nation in the world

US is a market leader in terms overall communications spend

Developed world’s digital development hurt by economic problems

Economic struggles in Spain and Italy affected connectivity

Projected economic recovery will enhance digital consumption

Major Developed Markets to Watch

Australia’s strong mobile market masks fixed broadband issues

Advanced Danish telecom faces market saturation, weak economy

Fibre optics investment fuels French digital development

Germans focus on greater broadband transparency

Fibre optics and 4G provide immense opportunities in Israel

Japanese operators innovate amidst economic uncertainty

Competition is the bedrock of Singapore’s digital leadership

South Korea aims for faster deployment of 5G

Competition drives Swiss fixed-broadband leadership

UK digital landscape relies on next-generation services for growth

The US leads the developed world in cellular connectivity

Digital Prospects for Major Developed Markets

Major challenges holding back digital development

Challenges: Digital divide in the developed world

Challenges: Developed markets face great device saturation

Challenges: Online privacy concerns hinder digital connectivity

Challenges: Ageing population

Opportunities afforded by digital development in these markets

Major developed markets with the greatest opportunity for investors

Appendix

Methodology for the Digital Consumer Index (1)

Methodology for the Digital Consumer Index (2)

2016 Digital Connectivity Index (1)

2016 Digital Connectivity Index (2)

2016 Digital Connectivity Index (3)

2016 Digital Connectivity Index (4)

Data parameters and report definitions (1)

Data parameters and report definitions (2)

Why buy this report?

Want to find out more about this report?

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