Strategy Briefing

Digital Landscape: Government Initiatives Fuel Digital Growth in Latin America

33 pages, Jun 2017

US$1,325

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About This Report

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Latin America’s digital development is being fuelled by government action, especially through laws that encourage competition and implementation of projects that aim to extend fibre broadband among low-income consumers. The region is home to a growing middle class and fast-expanding cellular data consumption. Persistent income inequality and online security concerns need to be addressed for faster digital uptake.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Latin America making rapid progress in mobile broadband connectivity

Latin American governments have tasted success in extending mobile coverage across countries. The region had the fastest growth in wireless broadband subscriptions over 2011-2016. While the voice segment is nearing saturation is some markets, operators have continued to invest in 4G LTE.

Competition and national broadband projects drive digital access

Historically telecom monopolies have been dominant in Latin America, which has negatively impacted digital penetration. In recent years, authorities have taken steps to curtail the dominance of operators such as America Movil. This, along with national broadband projects, is pushing digital connectivity.

Digital commerce and social media present growth opportunities

Despite a strong cash culture and relatively low card penetration, digital commerce will post healthy growth due to higher smartphone usage and the convenience of online purchases. Social networking is extremely popular with brands increasingly engaging consumers on social media.

Income inequality and online security concerns pose challenges

Latin America’s income divide will persist despite social schemes to address this problem. Income inequality will affect digital penetration among poorer consumers. Concerns surrounding online security also will be a key deterrent for digital growth, especially among first-time internet users.

Brazil, Argentina and Colombia are markets to watch during the forecast period

Brazil will post robust digital commerce growth due to rising demand for competitively-priced products. Colombia is making progress in enhancing digital connectivity while Argentina will record the biggest jump in the Digital Connectivity Index rank among regional peers over the forecast period.

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Introduction

Scope of the Digital Consumer

Key findings

Increasing Competition to Boost Digital Access

Latin America lags behind in terms of fixed broadband services

Mobile connectivity is stronger than home connectivity

Income inequality negatively impacts digital connectivity

Historically high-priced services also restricted digital access

Increasing competition will drive telecom services consumption

Impact of national broadband plans on improved connectivity

Markets to Watch in Latin America

Mobile propels Argentinian digital connectivity up the ranks

Brazil’s recent economic turmoil has hurt cellular revenues

MARKETS TO WATCH IN LATIN AMERICA

Digital Agenda sets the platform for Chilean digital growth

Colombian authorities prioritise fibre broadband coverage

Government promotes competition in Mexican telecom

Digital Prospects for Latin America

Latin America will post second fastest fixed broadband growth

Challenge: Income inequality will continue to hold back region

Challenge: Ongoing security concerns hinder online usage

Opportunity: Social media is a key platform for reaching consumers

Opportunity: Digital commerce expected to grow from low base

Latin American markets to watch over the forecast period

Appendix

Methodology for the Digital Consumer Index (1)

Methodology for the Digital Consumer Index (2)

2016 Digital Connectivity Index (1)

2016 Digital Connectivity Index (2)

2016 Digital Connectivity Index (3)

2016 Digital Connectivity Index (4)

Data parameters and report definitions (1)

Data parameters and report definitions (2)

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Megatrends

Strategy Briefing

Digital Landscape: Government Initiatives Fuel Digital Growth in Latin America

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Latin America making rapid progress in mobile broadband connectivity

Competition and national broadband projects drive digital access

Digital commerce and social media present growth opportunities

Income inequality and online security concerns pose challenges

Brazil, Argentina and Colombia are markets to watch during the forecast period

Want to find out more about this report?

Table of Contents

Introduction

Scope of the Digital Consumer

Key findings

Increasing Competition to Boost Digital Access

Latin America lags behind in terms of fixed broadband services

Mobile connectivity is stronger than home connectivity

Income inequality negatively impacts digital connectivity

Historically high-priced services also restricted digital access

Increasing competition will drive telecom services consumption

Impact of national broadband plans on improved connectivity

Markets to Watch in Latin America

Mobile propels Argentinian digital connectivity up the ranks

Brazil’s recent economic turmoil has hurt cellular revenues

MARKETS TO WATCH IN LATIN AMERICA

Digital Agenda sets the platform for Chilean digital growth

Colombian authorities prioritise fibre broadband coverage

Government promotes competition in Mexican telecom

Digital Prospects for Latin America

Latin America will post second fastest fixed broadband growth

Challenge: Income inequality will continue to hold back region

Challenge: Ongoing security concerns hinder online usage

Opportunity: Social media is a key platform for reaching consumers

Opportunity: Digital commerce expected to grow from low base

Latin American markets to watch over the forecast period

Appendix

Methodology for the Digital Consumer Index (1)

Methodology for the Digital Consumer Index (2)

2016 Digital Connectivity Index (1)

2016 Digital Connectivity Index (2)

2016 Digital Connectivity Index (3)

2016 Digital Connectivity Index (4)

Data parameters and report definitions (1)

Data parameters and report definitions (2)

Why buy this report?

Want to find out more about this report?

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