Digital Landscape in Australia

April 2021
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Digital Landscape in Australia - Category analysis

KEY DATA FINDINGS

PROSPECTS

Australia’s already highly competitive mobile telecoms market intensifies
AR/VR tech to play a growing role in the proximity digital retailing environment
Greater use of AI promises to revolutionise various commercial activities

COMPETITIVE LANDSCAPE

The Iconic leverages data analysis to improve the customer experience
Augmented reality becomes a major selling point for digital commerce players
Augmented reality makes its way into the automotive industry

Digital Consumer in Australia - Industry Overview

EXECUTIVE SUMMARY

The COVID-19 pandemic results in massive boom in online streaming services
Third-party ordering and home delivery apps revolutionise foodservice
Greater digital engagement mitigates impact of COVID-19 on travel industry
The emergence of digital wallets a signal that digital payments are maturing
5G rollout to spur growth in the use of mobile internet and m-commerce

E-COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: Instagram
Chart 1 Instagram’s online shopping night

E-COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: Zip Co
Chart 2 Zip Co’s Tap & Zip

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Digital Landscape

    • Internet Users
    • Percentage of Population Using The Internet
    • Percentage of Population Using The Internet Away from Home or Workplace
    • Percentage of Households with Access to Internet
    • Percentage of Households with Access to Broadband Internet
    • Frequency of Internet Access: Once a Week Including Daily
    • Frequency of Internet Access: Daily
    • Internet Use: Internet Banking
    • Internet Use: Selling Goods or Services
    • Internet Use: Telephoning or Making Video Calls
    • Use of a Laptop, Notebook, Netbook or Tablet to Access the Internet
    • Use of a Mobile Phone to Access the Internet
    • Use of an Other Device Other to Access the Internet
      • Fixed Narrowband Subscribers
        • Fixed High-Speed Broadband above 2 Mbit/s Subscribers
        • Fixed High-Speed Broadband above 10 Mbit/s Subscribers
        • Fixed High-Speed Broadband above 30 Mbit/s Subscribers
        • Fixed High-Speed Broadband above 100 Mbit/s Subscribers
        • Mobile Internet Subscribers
        • Satellite and Terrestrial Fixed Wireless Broadband Subscribers
      • Penetration Rates of Fixed Narrowband
      • Penetration Rates of Fixed Broadband
        • Penetration Rates of Mobile Internet
        • Penetration Rates of Satellite and Terrestrial Fixed Wireless Broadband
      • Baidu Tieba
      • Band
      • Behance
      • Blogcu.com
      • Cyworld Mini Hompy
      • DAU
      • Douban
      • Eksisozluk
      • Facebook
      • Flickr
      • Google+
      • Gree
      • Instagram
      • Kaixin001
      • Kakao Story
      • LinkedIn
      • LiveJournal
      • Meipai
      • mixi
      • Mixit
      • Mobage
      • Moi Mir
      • Nasza Klasa
      • Nico Nico
      • Odnoklassniki
      • Orkut
      • Path
      • Pinterest
      • Q Zone
      • Reddit
      • Renren
      • Sina Weibo
      • Stumbleupon
      • Tumblr
      • Twitter
      • Uludagsozluk
      • Vine
      • VKontakte
      • Wykop
      • Xing
      • Yingke
      • Youku/Tudou
      • YouTube
      • Foursquare
      • Kwai
      • TikTok
      • WeiBo
      • BBM
      • BeeTalk
      • BlackBerry Messenger
      • Coco
      • Facebook Messenger
      • GG
      • ICQ
      • iMessenger
      • IMO
      • Kakao Talk
      • Kik
      • LINE
      • MOMO
      • NateOn
      • QQ
      • Skype
      • Snapchat
      • Snow
      • Soma
      • Tango
      • Telegram Messenger
      • Tlen
      • Viber
      • VK Messenger
      • WeChat
      • Whatsapp
      • Apple Facetime
      • Douyin
      • Moya Messenger
      • Telegram
    • VoIP Subscribers
    • Baidu Tieba
    • Band
    • Behance
    • Blogcu.com
    • Cyworld Mini Hompy
    • DAU
    • Douban
    • Eksisozluk
    • Facebook
    • Flickr
    • Google+
    • Gree
    • Instagram
    • Kaixin001
    • Kakao Story
    • LinkedIn
    • LiveJournal
    • Meipai
    • mixi
    • Mixit
    • Mobage
    • Moi Mir
    • Nasza Klasa
    • Nico Nico
    • Odnoklassniki
    • Orkut
    • Path
    • Pinterest
    • Q Zone
    • Reddit
    • Renren
    • Sina Weibo
    • Stumbleupon
    • Tumblr
    • Twitter
    • Uludagsozluk
    • Vine
    • VKontakte
    • Wykop
    • Xing
    • Yingke
    • Youku/Tudou
    • YouTube
    • Foursquare
    • Kwai
    • TikTok
    • WeiBo
    • BBM
    • BeeTalk
    • BlackBerry Messenger
    • Coco
    • Facebook Messenger
    • GG
    • ICQ
    • iMessenger
    • IMO
    • Kakao Talk
    • Kik
    • LINE
    • MOMO
    • NateOn
    • QQ
    • Skype
    • Snapchat
    • Snow
    • Soma
    • Tango
    • Telegram Messenger
    • Tlen
    • Viber
    • VK Messenger
    • WeChat
    • Whatsapp
    • Apple Facetime
    • Douyin
    • Moya Messenger
    • Telegram
    • Mobile Telephone Subscribers
      • Percentage of Population Covered by at least a 3G Mobile Network
      • Percentage of Population Covered by at least an LTE/WiMAX Mobile Network
      • International Mobile Telephone Calls
      • Local Mobile Telephone Calls
    • Mobile Telephone Calls per Mobile Telephone Subscriber
    • Average Price of One Minute Call
    • Ratio of Off-Net and On-Net One Minute Call Prices
    • Average Price of SMS
    • Possession of Mobile Telephone
    • Possession of Personal Computer
    • Possession of Laptop
    • Possession of Smartphone
    • Possession of Tablet
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