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Digital Landscape in Australia

April 2021
USD 690
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Digital Landscape in Australia - Category analysis

KEY DATA FINDINGS

PROSPECTS

Australia’s already highly competitive mobile telecoms market intensifies
AR/VR tech to play a growing role in the proximity digital retailing environment
Greater use of AI promises to revolutionise various commercial activities

COMPETITIVE LANDSCAPE

The Iconic leverages data analysis to improve the customer experience
Augmented reality becomes a major selling point for digital commerce players
Augmented reality makes its way into the automotive industry

Digital Consumer in Australia - Industry Overview

EXECUTIVE SUMMARY

The COVID-19 pandemic results in massive boom in online streaming services
Third-party ordering and home delivery apps revolutionise foodservice
Greater digital engagement mitigates impact of COVID-19 on travel industry
The emergence of digital wallets a signal that digital payments are maturing
5G rollout to spur growth in the use of mobile internet and m-commerce

E-COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: Instagram
Chart 1 Instagram’s online shopping night

E-COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: Zip Co
Chart 2 Zip Co’s Tap & Zip

SOURCES

Summary 1 Research Sources
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