The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJun 2019
US$690Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
2018 saw PCs remain the preferred device among Australian digital consumers. The main reason for this is that PCs are perceived as the most secure devices for engaging with e-commerce, especially in comparison with mobile devices such as tablets and smartphones.
As mentioned above, mobile devices are set to overtake PCs as the preferred devices for Australian digital consumers before the end of the forecast period. This is mainly due to the proliferation of smartphones among the population.
Australia continues to rank very highly for home internet connectivity in Euromonitor International’s Digital Connectivity Index. The previously slow pace of expansion of Australia’s previously underdeveloped national broadband network was a major point of public debate for much of the review period as constant restructuring and redevelopment consistently delayed the completion of a comprehensive high-speed broadband network covering the whole of Australia’s vast and often very sparsely populated territory.
Afterpay is a payments service provider and a developer of software and infrastructure that enables merchants in retailing and other industries to widen their consumer bases by making it possible for customers to defer payment for the goods and services they offer through their websites. Afterpay offers consumers numerous advantages, mainly access to credit without the need to go through the traditional credit application processes, while Afterpay applications are usually cost-free and most of the credit on offer is interest-free.
zipPay offers a similar service to Afterpay and its business model is similar, in that it generates revenues principally from charging retailers merchant fees and late payment fees from consumers, rather than charging borrowers upfront fees or interest. As with Afterpay, zipPay has benefited from its capital markets success after a highly publicised IPO and like Afterpay, zipPay has found favour among a young and connected consumer base that prefers its platform to traditional forms of consumer credit such as lay-by, hire-purchase, store cards or credit cards.
Another buy now-pay, later app Sezzle, is set to launch its IPO on the ASX in the near future. This is a sure sign of increasingly intense competition in the sector, which is in turn a sign that the Afterpay business model is paying off.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Overview
Discover the market trends as it relates to the Digital Landscape in Australia with research from Euromonitor’s team of in-country analysts.
Explore the digital readiness of consumers in Australia in order to strengthen your strategies for this tech-first era.
If you are in consumer-facing industries, our research will save you time and money by empowering you to make informed, strategic and profitable business decisions.
Our market research reports answer questions such as:
This report originates from our Digital Consumer market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.