The COVID-19 sanitary crisis, and the consequent closure of schools and offices, drove individuals to home internet connections, highlighting the actual speeds offered by internet providers and the lower quality presented by some of them in terms of technology and customer service. Those offering high speed optic fibre came out on top, with consumers needing more bandwidth to deal with increased demand.
The breakdown of the preferred device to use to connect and surf the internet continues to be fairly stable in Chile. Personal computers and mobile telephones are variously used by consumers, with many preferring to make larger purchases on their PCs, which allow for easier comparison of products and present a more complete user experience in general.
The COVID-19 pandemic and the movement of many daily experiences to the digital space, like working and studying, have reignited the conversation in Chile regarding the need to establish and recognise the internet as an essential and public service. This change would allow the central government and the Telecommunications Ministry to set providers minimum requirements, like ensuring a company provides the consumer with a service within six months of requesting one.
While the number of internet providers in Chile has increased over the years, the reality remains that most connections are provided by a couple of companies, with VTR dominating the market, followed by Telefonica and Claro in second and third place. This concentration in the hands of a few companies has meant that service standards have sometimes suffered.
99% of households in Chile possess a mobile telephone, compared to 65% having a personal computer. According to the second best-selling brand in the country, Huawei, Chileans change smartphones every 13 months; this directly correlates to such high possession and means that offers and promotions via retailers and mobile providers are constant and intense.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page