Digital Landscape in Chile

May 2021
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Digital Landscape in Chile - Category analysis

KEY DATA FINDINGS

PROSPECTS

Internet connection improves, but inequalities remain
PC e-commerce retailing remains king, but mobile e-commerce retailing experiences explosive growth
The internet as a public and essential service

COMPETITIVE LANDSCAPE

Broadband companies feel the strain of increased demand
Android OS continues its established leadership in smartphones

Digital Consumer in Chile - Industry Overview

EXECUTIVE SUMMARY

Innovation a key element in the relationship between retailers and consumers
Streaming services gain ground as new players enter the market
Strategic partnerships used to achieve increased omnichannel presence
E-commerce growth expected to stabilise over the forecast period
Fulfilment solutions should be a point of investment

E-COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: Justo
Chart 1 Justo App

E-COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: Fpay
Chart 2 Fpay Interface

SOURCES

Summary 1 Research Sources
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