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Digital Landscape in Colombia

April 2021
USD 690
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Digital Landscape in Colombia - Category analysis

KEY DATA FINDINGS

PROSPECTS

Conditions during the COVID-19 crisis significantly boost internet usage
5G faces challenges
TikTok sees a surge in user numbers

COMPETITIVE LANDSCAPE

Rappi introduces livestreaming of concerts
Increasing competition in TV streaming
Spotify expands payment options

Digital Consumer in Colombia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 crisis boosts banking and digital transactions
Accelerated development of marketplaces and last mile delivery apps
Growing role for social media
Strong growth in streaming services
Positive outlook for e-commerce

E-COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: Wabi
Chart 1 Wabi - Attracting small independent grocers to the digital world

E-COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: Grupo Éxito
Chart 2 Grupo Éxito: ahead of digital innovation at stores

SOURCES

Summary 1 Research Sources
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