The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreOct 2018
US$1,325Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Eastern Europe’s robust fixed-line networks and high next generation broadband penetration makes it the emerging world’s digital leader. Historically, the region benefited from community broadband networks. In recent years, governments have promoted competition and investment in 4G LTE services. 5G networks will be rolled out over the next few years. Digital commerce is a key growth area despite high cash usage. Online security concerns will be addressed by the new European data security law.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Eastern Europe’s competitive telecom sectors and investment-friendly regulations have resulted in robust fixed-line connectivity. The region has high next generation broadband access, with Czech Republic the regional leader in digital connectivity. EU member states are implementing projects to provide universal next generation broadband coverage by 2020.
Telecom operators in the region are investing heavily in 4G LTE networks as data demand surges, especially among the region’s youth. Over the forecast period, some of the major regional markets will have near universal 4G LTE access, coupled with the possible rollout of 5G services.
Russia will witness the biggest improvements in the Digital Connectivity Index ranking over the forecast period. Despite economic weakness, the country has a vibrant start-up landscape and plans to roll out 5G services over the next three years. Poland is a regional leader in digital proximity payments, while Romania has some of the fastest broadband speeds globally.
Digital commerce will be the key growth segment going forward. The region’s good digital infrastructure and growing smartphone penetration will fuel digital transactions. Russia is the regional leader in digital transactions, while Poland and Hungary are also promising markets. However, high cash usage and online security concerns pose challenges.
Online data security is a concern among consumers, and this affects digital transactions, especially in countries where data privacy is a sensitive issue. However, the new European data protection law is expected to address these concerns and drive digital purchases going ahead.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.