German consumers are known for their relatively cautious and conservative behaviour when it comes to the adoption of new products, with this also true of the German digital consumer. The headway of Germany’s digital landscape thus relies not only on German politics and companies’ strategies but also on German consumers.
The introduction of the Corona Warnapp in mid-2020 resulted in concerns over data security being raised by many German consumers. The Corona Warnapp requires high transparency and for German citizens to be willing to report their location via smartphone GPS at any time, in order to assure the accuracy of the app.
Fast internet access everywhere and every time is a major goal for the government and companies in Germany and has been so for many years. There was a strong focus on increasing the speed of broadband expansion in 2020, with this continuing into 2021.
A circular economy has been identified as an integral factor in achieving EU climate goals. In the move towards a well-functioning circular economy, digitalisation plays an important role as well.
The COVID-19 pandemic has disrupted the business world in terms of how to travel and how to communicate with business partners. In Germany streaming and video conferences have become a major substitute for traditional phone calls and on-site visits and have also benefited the environment due to reducing emission and energy expenditure.
When it comes to internet connectivity, not only broadband but also 5G will play an integral part in achieving nationwide connectivity coverage. This broad connectivity coverage will be crucial for industrial processes and also consumer applications such as smart homes or augmented reality, in addition to autonomous driving.
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