The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreMay 2020
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Towards the end of the review period, India’s digital landscape experienced strong growth and development. Among the major reasons for this are the major improvements being seen in internet connectivity as the country’s telecommunications infrastructure is constantly being developed and redeveloped.
The forecast period is expected to see India’s digital landscape continue to develop at a rapid pace under the auspices of the Ministry of Housing and Urban Affairs’ Smart City 2.0 Mission.
Recent years have seen very strong growth in demand for smartphones in India and there was no slowdown evident in 2019. Much of this can be attributed to the increasingly widespread availability of affordable handsets from Chinese brands such as Xioami, Vivo, Oppo and Realme, which combined now dominate sales of smartphones in India, with Xiaomi the outright leader.
Recent reports have stated that India now has the world’s second-largest internet user base after China. According to industry analysts, this is largely the result of the recent launch of Reliance Jio and its national LTE network, which has made highspeed mobile internet affordable to a far wider pool of Indian consumers.
Throughout the review period, India’s leading mobile telecommunications companies were engaged in a price war. This led to several years of heavy price discounting on mobile phone accounts and mobile data services.
The testing of India’s 5G mobile telecommunications network is beginning to take shape and at the time of writing active trials were well underway. The rollout of 5G in India has been led by Huawei, in partnership with Jio, Airtel and Vodafone, with testing conducted in Delhi and Bengaluru.
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Overview
Discover the market trends as it relates to the Digital Landscape in India with research from Euromonitor’s team of in-country analysts.
Explore the digital readiness of consumers in India in order to strengthen your strategies for this tech-first era.
If you are in consumer-facing industries, our research will save you time and money by empowering you to make informed, strategic and profitable business decisions.
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This report originates from our Digital Consumer market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.