Digital Landscape in India

PROSPECTS

India’s digital landscape benefits from major infrastructure development

Towards the end of the review period, India’s digital landscape experienced strong growth and development. Among the major reasons for this are the major improvements being seen in internet connectivity as the country’s telecommunications infrastructure is constantly being developed and redeveloped.

Smart City 2.0 Mission set to spur further development in the digital landscape

The forecast period is expected to see India’s digital landscape continue to develop at a rapid pace under the auspices of the Ministry of Housing and Urban Affairs’ Smart City 2.0 Mission.

The proliferation of smartphones pushes digital landscape development

Recent years have seen very strong growth in demand for smartphones in India and there was no slowdown evident in 2019. Much of this can be attributed to the increasingly widespread availability of affordable handsets from Chinese brands such as Xioami, Vivo, Oppo and Realme, which combined now dominate sales of smartphones in India, with Xiaomi the outright leader.

COMPETITIVE LANDSCAPE

The launch of Reliance Jio significantly expands internet usage

Recent reports have stated that India now has the world’s second-largest internet user base after China. According to industry analysts, this is largely the result of the recent launch of Reliance Jio and its national LTE network, which has made highspeed mobile internet affordable to a far wider pool of Indian consumers.

The era of heavy tariff discounting set to come to an end

Throughout the review period, India’s leading mobile telecommunications companies were engaged in a price war. This led to several years of heavy price discounting on mobile phone accounts and mobile data services.

The rollout of India’s 5G mobile network to revolutionise the digital landscape

The testing of India’s 5G mobile telecommunications network is beginning to take shape and at the time of writing active trials were well underway. The rollout of 5G in India has been led by Huawei, in partnership with Jio, Airtel and Vodafone, with testing conducted in Delhi and Bengaluru.

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