Digital Landscape in Indonesia

April 2021
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Digital Landscape in Indonesia - Category analysis

KEY DATA FINDINGS

PROSPECTS

The government continues to pursue rapid infrastructure expansion plan
The digital economy continues to grow in Indonesia, whilst the country eagerly awaits 5G
COVID-19 spurs digitalisation due to the need for remote learning

COMPETITIVE LANDSCAPE

OVO supports small businesses whilst developing chat function
OVO collaborates with the Indonesian government in Pre-Employment Card programme
OVO, GoPay and ShopeePay lead the way in digital payments

Digital Consumer in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Government supports the development of Indonesia’s digital economy
E-commerce demand and supply increase during the COVID-19 pandemic
Mobile e-commerce continues to grow as internet access continues to improve
Infrastructure development propels e-commerce
Digital payment uptake improves during the COVID-19 pandemic

E-COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: ShopeePay
Chart 1 ShopeePay app

E-COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: Ovo
Chart 2 OVO

SOURCES

Summary 1 Research Sources
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