Digital Landscape in Italy

PROSPECTS

Italy leads the race for 5G development in Europe

Starting from July 2018, the Italian government opened bids for telco companies, universities and other research institutions to take part in the development of 5G. With a total of EUR6.

Italy lags behind in home connectivity

Italy suffers from a significant delay in the spread of broadband coverage with respect to other Western European countries. According to AGcom, the government body in charge of supervising telecommunications, slightly less than 6% of Italian households do not have access to an ADSL connection in 2018, while 2% have adopted an internet connection with a speed of less than 2 Mbps only recently.

Mobile connectivity drives growth of internet usage

Italy has one of the highest levels of internet access through smartphones across Western Europe. Italians increasingly use their smartphones for a variety of actions, such as communicating, shopping, executing payments and controlling smart home devices.

COMPETITIVE LANDSCAPE

Vodafone Italia S.p.A. leads 5G development

The telco company Vodafone Italia invested EUR2.4 billion in the development of 5G technology in Italy in October 2018, surpassing the investments made by other telcos.

Competition among strategic alliances to increase ultra broadband coverage

As the development of ultra broadband connectivity requires significant investment and expertise, telco companies are establishing strategic partnerships in order to be competitive and attain strategic objectives. In 2016, Telecom Italia and Fastweb have established a strategic partnership under the name Flash Fiber.

Fierce competition on mobile phone tariffs prices and data allowances benefits consumers

After the entry into the market of Iliad and Ho, incumbent telcos have been forced to lower their prices and increase the data allowances included in their plans. The average price of rechargeable phone plans has decreased from more than EUR10 in May 2018 to approximately EUR8.

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