The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreMay 2020
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Mobile proximity growth set to grow on the back of Italy’s new cashless legislation introduced at the end of 2019. This was among the government’s key measures to counteract tax evasion and drastically reduce cash transactions across small independent outlets and help digitalisation within retail and foodservice.
Mobile bill payments are set to continue growing, helping digitalisation expand further among consumers of all ages, boosted by simplification of bill payments, including granting access to public services such as public and private healthcare services. The launch of the app Sanità a KM0 Ricette, for example, which is being promoted by Italian GPs, grants easier access to prescriptions.
The Italian government opened bids for telco companies, universities and other research institutions to take part in the development of 5G from July 2018. With a total of EUR6.
Vodafone Italia had launched the initial phase of commercial 5G services in five cities across the country by mid-2019: Milan, Turin, Bologna, Rome and Naples. The local arm of the UK telco company is using equipment from Nokia and Huawei for its commercial 5G deployment in Italy.
Increasing competition is expected in smartwatches in terms of proximity payments. Dynamism in this category should come from the introduction of payment solutions by Apple, Samsung, Garmin and Fitbit.
Competition within food delivery services is also interesting to track, due to the strong growth in this area. Fierce competition is growing with the digitalisation of payments and is set to drive mobile remote payment solutions even further into outlets that otherwise would not have the capability to invest in such technology.
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Overview
Discover the market trends as it relates to the Digital Landscape in Italy with research from Euromonitor’s team of in-country analysts.
Explore the digital readiness of consumers in Italy in order to strengthen your strategies for this tech-first era.
If you are in consumer-facing industries, our research will save you time and money by empowering you to make informed, strategic and profitable business decisions.
Our market research reports answer questions such as:
This report originates from our Digital Consumer market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.