Digital Landscape in Italy

April 2021
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Digital Landscape in Italy - Category analysis

KEY DATA FINDINGS

PROSPECTS

Businesses ramp up their digital strategies in the wake of COVID-19
Retailers set to ramp up their omnichannel approach as the competition intensifies
WindTre joins TIM and Vodafone in offering 5G

COMPETITIVE LANDSCAPE

Lockdown helps drive expansion of digital products and services
Grocery retailing set to increase its online presence
Amazon a key beneficiary of the lockdown

Digital Consumer in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 has a mixed impact on the digital landscape
Government investing in “Project Cashless” spurred on by hygiene concerns over cash handling
Companies focusing on the digitalisation of their business as demand grows
Logistical challenges persist within e-commerce
Smartphones set for greater share of the digital payment market

E-COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: Tannico
Chart 1 Tannico

E-COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: Satispay
Chart 2 Satispay

SOURCES

Summary 1 Research Sources
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