Digital Landscape in Japan

July 2021
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Digital Landscape in Japan - Category analysis

KEY DATA FINDINGS

PROSPECTS

New amendment to privacy laws set to provide greater protection for the consumer
Japan to form Digital Agency
5G rollout begins in Japan in 2020

COMPETITIVE LANDSCAPE

LINE offers invaluable tools to provide assistance during the COVID-19 crisis
Rakuten launches mobile phone services
Competition heats up in 5G as players vie for early subscribers

Digital Consumer in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 drives consumers towards digital solutions
Japan’s government continues to push towards a cashless society
Major operators plan USD14 billion investment in 5G
New privacy laws set to come into force from 2022
Japan’s ageing population presents challenges and opportunities

E-COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: BASE
Chart 1 BASE

E-COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: LINE Pay
Chart 2 LINE Pay home screen and LINE Pay embedded functions with LINE Starbucks account

SOURCES

Summary 1 Research Sources
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