The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreOct 2018
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Mobile networks have ushered in digital development in Middle East and Africa despite the region having weak fixed-line networks. Cheap voice services have enhanced connectivity among lower-income consumers and in recent years, mobile internet uptake has grown among the middle classes. High-income nations such as UAE and Israel are also making provisions for 5G. Digital commerce is a major opportunity despite high cash usage. Online security is a concern for many first-time internet users.
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Middle East and Africa’s digital landscape is characterized by disparities across the Middle East and mainland Africa. The digital infrastructure is more advanced in high-income countries such as UAE and Israel on the back of network investments and expansion in fibre optics. Africa’s digital infrastructure remains weak though mobile connectivity has improved in more recent years. This has held back the region as a whole.
Fixed-broadband line networks are weak in Africa. Mobile services have improved digital connectivity across the region and operators have been investing in 4G LTE to meet data demand from urban consumers. 5G trials are being conducted in certain Middle Eastern nations.
UAE will witness the biggest improvements in the Digital Connectivity Index ranking over the forecast period. The country is strong in both fixed broadband and high speed mobile internet with growing digital commerce uptake. Israel is technologically advanced and has a vibrant start-up ecosystem. Morocco aims to become Africa’s digital hub and is implementing a National Broadband Plan.
The region’s young mobile-savvy population, improving digital infrastructure and proliferation of ecommerce platforms will drive online retail transactions. However, high cash usage and inadequate logistics infrastructure pose challenges to digital commerce.
Online data security is a concern among consumers and this affects digital transactions. Moreover, threats of cyber attacks poses challenges in a region that is highly politically sensitive. Governments are therefore looking to strengthen cyber security.
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