Digital Landscape in Poland

April 2021
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Digital Landscape in Poland - Category analysis

KEY DATA FINDINGS

PROSPECTS

Poland’s digital landscape continues to lag behind its European neighbours
Rural coverage remains an issue, but consumers benefit from low prices in Poland
Poland prepares for 5G deployment in major cities

COMPETITIVE LANDSCAPE

Orange continues to lead Polish broadband
Operators prepare for 5G as Polkomtel leads the way
French telecoms group Iliad announces plans to acquire Polish mobile operator Play

Digital Consumer in Poland - Industry Overview

EXECUTIVE SUMMARY

Poland’s digital transformation accelerated by the COVID-19 pandemic
Internet access continues to grow in Poland
COVID-19 increases interest in e-services as Poland’s digital transformation looks set to continue
Mobile proximity payments continue to grow as cash transactions are deemed risk of infection
Polish Fintech PayEye leads the way in biometric payment systems

E-COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: Allegro.pl Sp zoo
Chart 1 Allegro.pl

E-COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: Polski Standard Platnosci Sp zoo
Chart 2 BLIK Proximity Payments at Point of Sale

SOURCES

Summary 1 Research Sources
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