Digital Landscape in Poland

PROSPECTS

Poland’s position in geographic rankings remains weak

According to Euromonitor International’s Digital Consumer Index, Poland ranks 31st out of the 50 markets covered, occupying a weaker position than similar Eastern European countries such as the Czech Republic, Slovakia and Hungary. The weak state of the digital landscape is also reflected in Poland’s position in the EU’s Digital Economy and Society Index 2018, where Poland ranks 24th out of the 28 EU Member States, the same as in 2017.

Slow progress in developing fixed broadband coverage

Poland ranks below average among the 50 markets covered in the Euromonitor International Home Connectivity Index, occupying 28th place. The country scores higher on home connectivity than mobile connectivity, where it occupies 35th place.

Broadband coverage extends into rural areas

One of the main projects of the Polish government is the National Broadband Plan (NBP), which was adopted in 2014. The plan aims for 100% coverage at 30 Mbps and 50% of households with access to 100 Mbps broadband by 2020.

COMPETITIVE LANDSCAPE

Telecommunication providers are investing in 4G LTE networks

Mobile services are growing in importance in the daily lives of Polish consumers, with smartphones increasingly considered essential devices. In 2018, almost two-thirds of total households had a smartphone, while slightly less than half of the Polish population used mobile phones to access the Internet.

Orange Polska SA expands the availability of its fibre-optic offer

Orange Polska SA is one of Poland’s leading telecommunication providers and operates in all segments of the country’s telecoms market. The company owns the largest telecom infrastructure in Poland, providing voice and data services on fixed and mobile networks.

Files are delivered directly into your account within a few minutes of purchase.