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Learn moreMay 2020
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The weak state of the digital landscape is reflected in the country’s position in the EU’s Digital Economy and Society Index 2019, in which Poland ranks 25th out of the 28 EU Member States, slipping from 24th in 2018. According to the DESI, the challenging areas are connectivity and use of internet services, as one fifth of people in Poland are not yet online and nearly half still lack basic digital skills.
In December 2019 the Polish Bureau for Electronic Communication (UKE) started public consultations on awarding radio frequency rights for 5G services. The 5G network is expected to make cellular networks 50 to 100 times faster than they were in 2019.
The European Commission study “Mobile Broadband Prices in Europe 2019” showed that Poland was one of the least expensive EU countries for mobile broadband in this year. According to the study, the chart for the usage basket with 2.
Mobile services are growing in importance in the daily lives of Polish consumers, with smartphones increasingly considered essential devices. In 2019, more than two thirds of Polish households had a smartphone, with just over half of the Polish population using mobile phones to access the internet.
Telecommunication providers continue investing in 4G LTE networks in Poland and are also announcing their plans to roll out 5G. At the beginning of 2020, mobile operator Play announced its plans to roll out a 5G network in Gdynia.
Amid accusations of spying for the Chinese government, Chinese tech giant Huawai has encountered opposition to its involvement in the mobile phone industry in some countries. For example, the company was banned from developing the network infrastructure in the US and also had restrictions placed on it in France, Germany and the UK.
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Overview
Discover the market trends as it relates to the Digital Landscape in Poland with research from Euromonitor’s team of in-country analysts.
Explore the digital readiness of consumers in Poland in order to strengthen your strategies for this tech-first era.
If you are in consumer-facing industries, our research will save you time and money by empowering you to make informed, strategic and profitable business decisions.
Our market research reports answer questions such as:
This report originates from our Digital Consumer market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.