Digital Landscape in Saudi Arabia

April 2021
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Digital Landscape in Saudi Arabia - Category analysis

KEY DATA FINDINGS

PROSPECTS

Government seeks to make high-speed internet access more accessible by encouraging the roll out of 5G
Pandemic drives surge in social media use, as Saudis seek to socialise virtually
Social media is playing an increasingly important role in e-commerce

COMPETITIVE LANDSCAPE

STC is planning large capacity increases to meet expected future demand
STC’s use of the mmWave spectrum for 5G will facilitate fibre-like data speeds for mobile internet
Government plans to use Wi-Fi hotspots to bridge to digital divide

Digital Consumer in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Pandemic drives surge in e-commerce, particularly for FMCG
With the launch of Amazon.sa, e-commerce competition is intensifying
Social commerce is growing in importance, particularly for smaller retailers
5G is heading for the mainstream
Pandemic accelerates push for a cashless society

E-COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: Careem
Chart 1 Careem Super App

E-COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: STC Pay
Chart 2 STC Pay Mobile

SOURCES

Summary 1 Research Sources
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