Digital Landscape in South Korea

April 2021
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Digital Landscape in South Korea - Category analysis

KEY DATA FINDINGS

PROSPECTS

Strong digital connectivity plays a key role in keeping South Koreans informed about COVID-19 cases
Increased time spent indoors boosts interest in smart homes
Government-led investment set to boost digitalisation in post-COVID-19 era

COMPETITIVE LANDSCAPE

Banks and tech companies compete to gain presence in online ID certification market
Low-cost mobile plan gains popularity among MZ generation
SK Telecom secures leading position in 5G

Digital Consumer in South Korea - Industry Overview

EXECUTIVE SUMMARY

Digital payments become the new norm
Competition in digital payment intensifies
Investment in 5G continues despite challenges
Retailing remains key while other services grow presence
Young consumers present opportunities

E-COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: Naver Financial
Chart 1 Naver Pay Mobile App and Payment Process

E-COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: Kakao Pay
Chart 2 Kakao Pay Mobile App

SOURCES

Summary 1 Research Sources
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