The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreMay 2020
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At the end of the review period, Taiwan remained a global leader in terms in the number of internet users, smartphone penetration and the daily use of the internet. A major reason for the country’s leading position in internet use is that Taiwan has very advanced fixed line broadband internet and mobile internet infrastructure.
Although recent years have seen strong development in digital payment infrastructure, the strong popularity of existing alternatives presents barriers to further development. Contactless card transactions are particularly well-established throughout the country.
Taiwan was among the first countries in the world to register widespread adoption of social media amongst population and at the end of the review period, the public appetite for social media remained very strong in all parts of the country. The latest trends in social media Taiwan is the huge expansion in the user base for Instagram, while the numbers of Twitter and Pinterest users in the country are also surging, each from a low base.
High levels of competition remain among the defining characteristics of Taiwan’s mobile telecommunications networks. Taiwan’s highly competitive mobile telecommunications market comprises six mobile network operators, although three of them are minor players and the sector is dominated by three players: Chunghwa Telecom, Taiwan Mobile and FarEasTone.
Towards the end of the review period, innovations in social media messaging apps were favourable for the general development of Taiwan’s digital landscape. In particular, LINE introduced a new pinning function for chat room messaging, the result of a successful experimental pilot project.
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Overview
Discover the market trends as it relates to the Digital Landscape in Taiwan with research from Euromonitor’s team of in-country analysts.
Explore the digital readiness of consumers in Taiwan in order to strengthen your strategies for this tech-first era.
If you are in consumer-facing industries, our research will save you time and money by empowering you to make informed, strategic and profitable business decisions.
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This report originates from our Digital Consumer market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.