Digital Landscape in Taiwan

PROSPECTS

Advanced internet infrastructure contributes to strong digital landscape

At the end of the review period, Taiwan remained a global leader in terms in the number of internet users, smartphone penetration and the daily use of the internet. A major reason for the country’s leading position in internet use is that Taiwan has very advanced fixed line broadband internet and mobile internet infrastructure.

Cash remains king despite recent developments in digital payments

Although recent years have seen strong development in digital payment infrastructure, the strong popularity of existing alternatives presents barriers to further development. Contactless card transactions are particularly well-established throughout the country.

Social media remains at the forefront of digital development in Taiwan

Taiwan was among the first countries in the world to register widespread adoption of social media amongst population and at the end of the review period, the public appetite for social media remained very strong in all parts of the country. The latest trends in social media Taiwan is the huge expansion in the user base for Instagram, while the numbers of Twitter and Pinterest users in the country are also surging, each from a low base.

COMPETITIVE LANDSCAPE

Taiwan’s mobile telecommunications market remains highly competitive

High levels of competition remain among the defining characteristics of Taiwan’s mobile telecommunications networks. Taiwan’s highly competitive mobile telecommunications market comprises six mobile network operators, although three of them are minor players and the sector is dominated by three players: Chunghwa Telecom, Taiwan Mobile and FarEasTone.

Social messaging apps, notably LINE, push digital landscape development

Towards the end of the review period, innovations in social media messaging apps were favourable for the general development of Taiwan’s digital landscape. In particular, LINE introduced a new pinning function for chat room messaging, the result of a successful experimental pilot project.

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