During the COVID-19 pandemic, consumers faced strict limitations on their freedom of movement as the government imposed lockdown measured to curb the spread of the novel COVID-19 virus in Thailand. These measures included the closures of schools for a long period of 2020, the need for permission to visit other cities, and strict curfews.
Thailand’s digital landscape has seen strong development in recent years. This is being underpinned mainly by infrastructure development programmes, which have increased the coverage of the country’s broadband and mobile internet connections.
At the end of the review period, Thailand’s digital landscape stood on the verge of the once-in-a-generation revolution as the country get up for the impending roll-out of its 5G mobile telecommunications network. Mobile network operators such as AIS, dtac and True Corp and leading smartphone manufacturers OPPO, VIVO, Samsung and Huawei have been preparing for the advent of the 5G network in Thailand.
Towards the end of the review period, AIS Co Ltd expanded the range of options it offers its subscribers in the area of fibre optic broadband fixed line internet connections. The company is targeting various different consumer groups in its marketing, promising that it’s fibre optic connections will benefit those who use the internet to watch movies and play video games, as well as those who engage with more general internet usage.
At the end of the review period, dtac entered into a partnership with Ericsson to introduce its staff to the 5G concept and prepare itself to offer 5G services in the pilot area for the new telecommunications technology. The internal test bed is located at the Never Stop Cafe, the latest hangout spot at dtac House, the company’s acclaimed and architecturally significant new headquarters.
One major factor that has been present in most marketing campaigns for broadband internet in recent years is improved download speeds. Leading players in the supply of broadband internet have sought to consistently develop new packages that can provide faster speeds to internet users.
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