Digital Landscape in Thailand

April 2021
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Digital Landscape in Thailand - Category analysis

KEY DATA FINDINGS

PROSPECTS

COVID-19 stimulates increase in internet use at home
Increase in mobile internet usage supported by robust infrastructure expansion
Thailand gears up for 5G in the hope of attracting overseas investment

COMPETITIVE LANDSCAPE

AIS leads the way in fibre-optic broadband and launches new COVID-19-safe concept in 2020
Companies prepare for 5G deployment
Faster connections at the core of marketing and promotional campaigns

Digital Consumer in Thailand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 accelerates the shift towards retailing e-commerce
Ticketed attractions and entertainment and transport e-commerce suffer as a result of COVID-19
Streaming services e-commerce records strong growth as consumers entertain themselves at home
Thailand prepares for the deployment of 5G
Consumer foodservice at the forefront of developments in e-commerce

E-COMMERCE IN THE REMOTE ENVIRONMENT

State of the Market
Leading Industries
Case Study: Lazada
Chart 1 Lazada app with links to different categories and payment methods

E-COMMERCE IN THE PROXIMITY ENVIRONMENT

State of the Market
Leading Industries
Case Study: LINE Pay
Chart 2 LINE Pay’s Mobile App for E-Wallet, Bill Payment and Food Ordering

SOURCES

Summary 1 Research Sources
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