Digital Landscape in Turkey

PROSPECTS

Large young population with high awareness of new technological developments continues to underpin strong potential for digital landscape

The country’s large young population with high awareness and receptivity of new technological services and developments continues to remain an important push factor for further investments in digital landscape infrastructure. This consumer segment prefers convenient and secure digital payment systems which stimulates company level investments in digital infrastructure.

Mobile operators’ new investments in mobile connectivity add dynamism

In 2018, the number of mobile internet users and penetration of smart phones continued to increase. Turkey introduced a 4.

Rising merchant acceptance signifies strong potential for digital commerce

As part of the national strategy to achieve a “cashless society”, leading banks and associations continue to invest in new service developments and merchant acceptance for new payment technologies. For example, contactless POS machines, which are also adapted to proximity payments, continue to increase rapidly.

COMPETITIVE LANDSCAPE

Fierce competition between mobile service providers stimulates digital landscape

In 2018, the fierce competition between leading mobile service providers Turk Telekom, Turkcell, and Vodafone continues to increase the consumer level awareness about mobile online services and further penetration of mobile internet. Strong investment in marketing activities for increasing their competitive advantage leads to increasing consumer awareness about new technological developments and further consolidates the digital landscape for digital commerce.

Company level investments in new payment methods positively impact digital landscape

Leading banks and associations continue to invest in new mobile apps and e-wallets which further strengthens the digital landscape and increases the potential of digital commerce in the country. For example, Interbank Card Center (BKM), the leading association in card payments, continues to invest in new services.

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