The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreMay 2020
US$690Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The country’s large young population with high awareness of and receptivity to new technological services and developments continues to remain an important driver of the digital landscape, persuading industry players to make further investments in its infrastructure. This consumer segment’s preference for convenient and secure digital payment systems is stimulating company level investments in digital infrastructure.
Fintech innovations local to Turkey are being encouraged to grow faster with an increase in incubation hubs and financial support. Examples include Visa’s Innovation Programme and IsBank’s Workup programme.
The number of mobile internet users and the penetration of smartphones continued to increase in Turkey in 2019. In addition, while its introduction may still be some way off, the foundations are already being laid for 5G in the country.
The fierce competition between leading mobile service providers Turk Telekom, Turkcell and Vodafone continues to increase consumer awareness levels of mobile online services. Strong investment in marketing activities for increasing their competitive advantage leads to rising consumer awareness about new technological developments and further consolidates the digital landscape for digital commerce.
Turkish private bank IsBank joined forces with US-based Clinc to launch Maxi, which it claims is the world’s second largest mobile banking voice assistant. Maxi’s more than six million users puts it second only to Bank of America’s Erica.
As part of its digital-first approach, private bank QNB Finansbank has enabled its customers to use digital signatures for account opening and loans in the bank’s branches. Customers can sign in digitally at its branches on the “smart screen” – a small tablet application that is customer-facing and integrates wirelessly (4G/LTE) with the teller’s desktop solution.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Overview
Discover the market trends as it relates to the Digital Landscape in Turkey with research from Euromonitor’s team of in-country analysts.
Explore the digital readiness of consumers in Turkey in order to strengthen your strategies for this tech-first era.
If you are in consumer-facing industries, our research will save you time and money by empowering you to make informed, strategic and profitable business decisions.
Our market research reports answer questions such as:
This report originates from our Digital Consumer market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.