Digital Landscape in Turkey

PROSPECTS

Digital landscape benefits from young consumers’ search for easier payments

The country’s large young population with high awareness of and receptivity to new technological services and developments continues to remain an important driver of the digital landscape, persuading industry players to make further investments in its infrastructure. This consumer segment’s preference for convenient and secure digital payment systems is stimulating company level investments in digital infrastructure.

Players looking to support fintech innovators

Fintech innovations local to Turkey are being encouraged to grow faster with an increase in incubation hubs and financial support. Examples include Visa’s Innovation Programme and IsBank’s Workup programme.

Turkcell at the forefront of 5G development

The number of mobile internet users and the penetration of smartphones continued to increase in Turkey in 2019. In addition, while its introduction may still be some way off, the foundations are already being laid for 5G in the country.

COMPETITIVE LANDSCAPE

Fierce competition between mobile service providers stimulates digital landscape

The fierce competition between leading mobile service providers Turk Telekom, Turkcell and Vodafone continues to increase consumer awareness levels of mobile online services. Strong investment in marketing activities for increasing their competitive advantage leads to rising consumer awareness about new technological developments and further consolidates the digital landscape for digital commerce.

IsBank’s Maxi mobile banking voice assistant boasts six million users

Turkish private bank IsBank joined forces with US-based Clinc to launch Maxi, which it claims is the world’s second largest mobile banking voice assistant. Maxi’s more than six million users puts it second only to Bank of America’s Erica.

QNB Finansbank enables customers to sign in digitally at its branches

As part of its digital-first approach, private bank QNB Finansbank has enabled its customers to use digital signatures for account opening and loans in the bank’s branches. Customers can sign in digitally at its branches on the “smart screen” – a small tablet application that is customer-facing and integrates wirelessly (4G/LTE) with the teller’s desktop solution.

Files are delivered directly into your account within a few minutes of purchase.