Strategy Briefing

Digital Landscape: Western Europe’s Digital Agenda Incentivises New-Age Technologies

35 pages, Apr 2017

US$1,325

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The global leader in digital technologies, Western Europe, has benefited from a robust fixed-line network and regulations that have promoted competition and investments. With economic recovery from the turmoil of the sovereign debt crisis strengthening, countries are pushing ahead with implementation of the Digital Agenda, which aims to create a single digital market in the region. Digital commerce and IoT are key growth segments, but online security and an ageing population pose challenges.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Denmark is the digital leader in Western Europe, Greece is the digital laggard

While Western Europe is the most digitally advanced region globally, there are variations among nations in digital connectivity. Denmark is the leader helped by enabling regulations and competition. However, Greece’s economic turmoil has affected telecom investments and it remains a digital laggard.

The Digital Agenda aims to create a digital single market in the region

The European Commission’s Digital Agenda is being implemented by countries in the region. The agenda aims to create a digital single market by strengthening infrastructure as well as providing high-speed internet to all households and improving digital literacy among the youth.

Digital commerce and the Internet of Things (IoT) will provide immense growth opportunities in the future

Digital commerce, both remote and proximity, will be the key growth segment going forward. The region’s advanced financial services sector and high smartphone penetration will fuel digital transactions. Increasing penetration of connected appliances will also enable development of the IoT landscape.

Online security concerns and inadequate technical skills pose challenges

Concerns surrounding data security and theft have impeded digital transactions in countries such as Germany. An inadequate number of technical professionals can also act as an impediment for the implementation of the Digital Agenda.

Switzerland, Austria and Germany are the key growth markets

Switzerland and Austria will witness the biggest improvements in the Digital Connectivity Index ranking over 2015-2020. Both countries are moving ahead with investments in IoT applications. Germany is expected to make major strides in mobile connectivity.

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Introduction

Scope

Key findings

Western Europe: The Regional Digital Leader

Western Europe a global trendsetter in broadband connectivity

The weak economy has negatively impacted telecom investments

Crisis-hit Greece is the regional digital laggard

Denmark is the regional leader in home and mobile connectivity

Regional economic recovery provides impetus to Digital Agenda

Markets to watch in western Europe

High-speed broadband will drive gains in Austrian digital coverage

Advanced Danish telecom landscape faces market saturation

Fibre optics investment fuels French digital development

Germans focus on greater broadband transparency

Economic turmoil takes toll on Greek telecom landscape

Italy awards broadband contracts amidst economic uncertainty

Spanish operators share networks to deliver high-speed broadband

Competition drives Swiss fixed broadband leadership

Lack of competition impedes Turkis h fixed broadband connectivity

UK digital landscape relies on next-generation services for growth

Digital Prospects for Western Europe

Western Europe digital superiority will prevail through to 2020

Greatest challenges in Western Europe

Greatest opportunities in Western Europe

Austria, Germany and Switzerland will make greatest digital strides

Appendix

Methodology for the Digital Consumer Index (1)

Methodology for the Digital Consumer Index (2)

2016 Digital Connectivity Index (1)

2016 Digital Connectivity Index (2)

2016 Digital Connectivity Index (3)

2016 Digital Connectivity Index (4)

Data parameters and report definitions (1)

Data parameters and report definitions (2)

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Megatrends

Strategy Briefing

Digital Landscape: Western Europe’s Digital Agenda Incentivises New-Age Technologies

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Denmark is the digital leader in Western Europe, Greece is the digital laggard

The Digital Agenda aims to create a digital single market in the region

Digital commerce and the Internet of Things (IoT) will provide immense growth opportunities in the future

Online security concerns and inadequate technical skills pose challenges

Switzerland, Austria and Germany are the key growth markets

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Western Europe: The Regional Digital Leader

Western Europe a global trendsetter in broadband connectivity

The weak economy has negatively impacted telecom investments

Crisis-hit Greece is the regional digital laggard

Denmark is the regional leader in home and mobile connectivity

Regional economic recovery provides impetus to Digital Agenda

Markets to watch in western Europe

High-speed broadband will drive gains in Austrian digital coverage

Advanced Danish telecom landscape faces market saturation

Fibre optics investment fuels French digital development

Germans focus on greater broadband transparency

Economic turmoil takes toll on Greek telecom landscape

Italy awards broadband contracts amidst economic uncertainty

Spanish operators share networks to deliver high-speed broadband

Competition drives Swiss fixed broadband leadership

Lack of competition impedes Turkis h fixed broadband connectivity

UK digital landscape relies on next-generation services for growth

Digital Prospects for Western Europe

Western Europe digital superiority will prevail through to 2020

Greatest challenges in Western Europe

Greatest opportunities in Western Europe

Austria, Germany and Switzerland will make greatest digital strides

Appendix

Methodology for the Digital Consumer Index (1)

Methodology for the Digital Consumer Index (2)

2016 Digital Connectivity Index (1)

2016 Digital Connectivity Index (2)

2016 Digital Connectivity Index (3)

2016 Digital Connectivity Index (4)

Data parameters and report definitions (1)

Data parameters and report definitions (2)

Why buy this report?

Want to find out more about this report?

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