Digital Living

 
Strategy Briefing

Linking Sports to Entertainment: Major Club and League Activations as a Growth Driver

Dec 2019

To grow their global fanbases sports properties are increasingly tapping into audiences beyond typical sports fans and by doing so blurring the lines between sports and entertainment. This report discusses key strategies in drawing consumers to…

USD 1,325
Strategy Briefing

Megatrends, Sponsorships and Activation Strategies in Sports

Aug 2019

Megatrends are re-shaping how we think about consumerism globally. This report looks at how some of these trends will influence the professional sports industry, specifically focusing on sponsorship and activation strategies in a world of evolving…

USD 1,325
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