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Direct Selling in Belarus

February 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Direct Selling industry in Belarus with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Direct Selling industry in Belarus, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Direct Selling in Belarus report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Direct Selling in Belarus?
  • Which are the leading retailers in Direct Selling in Belarus?
  • How are products distributed in Direct Selling in Belarus?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Belarus?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Direct Selling in Belarus - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 negatively affects beauty and personal care while benefiting other direct selling
Pandemic accelerates digitalisation trend
Oriflame Cosmetics retains its lead, with Oriflame Cosmetics, Avon and Faberlic dominating the landscape, due to strong reputations and wide product assortments

RECOVERY AND OPPORTUNITIES

Beauty and personal care direct selling anticipated to witness a recovery in 2021 as normalcy returns
Political instability and economic downturn will continue to negatively affect direct selling
Direct sellers will increasingly focus on digital sales

CHANNEL DATA

Table 1 Direct Selling by Category: Value 2015-2020 Table 2 Direct Selling by Category: % Value Growth 2015-2020 Table 3 Direct Selling GBO Company Shares: % Value 2016-2020 Table 4 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 5 Direct Selling Forecasts by Category: Value 2020-2025 Table 6 Direct Selling Forecasts by Category: % Value Growth 2020-2025

Retailing in Belarus - Industry Overview

MARKET DATA

Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 11 Sales in Store-Based Retailing by Channel: Value 2015-2020 Table 12 Sales in Store-Based Retailing by Channel: Value 2015-2020 Table 13 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020 Table 14 Store-Based Retailing Outlets by Channel: Units 2015-2020 Table 15 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 16 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 17 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 18 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 19 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 21 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 22 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 23 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 24 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 25 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 26 Retailing GBO Company Shares: % Value 2016-2020 Table 27 Retailing GBN Brand Shares: % Value 2017-2020 Table 28 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 29 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 30 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 31 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 32 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 33 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 34 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 35 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 36 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 37 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 38 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 39 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 40 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025 Table 41 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025 Table 42 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025 Table 43 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025 Table 44 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 45 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 46 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 47 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 48 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 49 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 50 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 51 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 52 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 53 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 54 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025

SOURCES

Summary 1 Research Sources

CHANNEL DATA

Table 55 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 56 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 57 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 58 Sales in Modern Grocery Retailers by Channel: Value 2015-2020 Table 59 Sales in Modern Grocery Retailers by Channel: Value 2015-2020 Table 60 Sales in Modern Grocery Retailers by Channel: % Value Growth 2015-2020 Table 61 Modern Grocery Retailers Outlets by Channel: Units 2015-2020 Table 62 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 63 Modern Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 64 Modern Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 65 Modern Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 66 Modern Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 67 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 68 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 69 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 70 Forecast Sales in Modern Grocery Retailers by Channel: Value 2020-2025 Table 71 Forecast Sales in Modern Grocery Retailers by Channel: Value 2020-2025 Table 72 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2020-2025 Table 73 Forecast Modern Grocery Retailers Outlets by Channel: Units 2020-2025 Table 74 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025

CHANNEL DATA

Table 75 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 76 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 77 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 78 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 79 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 80 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 81 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 82 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 83 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 84 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

CHANNEL DATA

Table 85 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 86 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 87 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 88 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 89 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 90 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 91 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 92 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

CHANNEL DATA

Table 93 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 94 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 95 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020 Table 96 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020 Table 97 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 98 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 99 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 100 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 101 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 102 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 103 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025 Table 104 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025

CHANNEL DATA

Table 105 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 106 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 107 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2019 Table 108 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 109 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020 Table 110 Sales in Mixed Retailers by Channel: % Value Growth 2017-2019 Table 111 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 112 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 113 Mixed Retailers Outlets by Channel: % Unit Growth 2017-2019 Table 114 Mixed Retailers GBO Company Shares: % Value 2016-2020 Table 115 Mixed Retailers GBN Brand Shares: % Value 2017-2020 Table 116 Mixed Retailers LBN Brand Shares: Outlets 2017-2020 Table 117 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020 Table 118 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 119 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 120 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 121 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 122 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 123 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

CHANNEL DATA

Table 124 Direct Selling by Category: Value 2015-2020 Table 125 Direct Selling by Category: % Value Growth 2015-2020 Table 126 Direct Selling GBO Company Shares: % Value 2016-2020 Table 127 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 128 Direct Selling Forecasts by Category: Value 2020-2025 Table 129 Direct Selling Forecasts by Category: % Value Growth 2020-2025

CHANNEL DATA

Table 130 E-Commerce by Channel and Category: Value 2015-2020 Table 131 E-Commerce by Channel and Category: % Value Growth 2015-2020 Table 132 E-Commerce GBO Company Shares: % Value 2016-2020 Table 133 E-Commerce GBN Brand Shares: % Value 2017-2020 Table 134 Forecast E-Commerce by Channel and Category: Value 2020-2025 Table 135 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

CHANNEL DATA

Table 136 Mobile E-Commerce: Value 2015-2020 Table 137 Mobile E-Commerce: % Value Growth 2015-2020 Table 138 Mobile E-Commerce Forecasts: Value 2020-2025 Table 139 Mobile E-Commerce Forecasts: % Value Growth 2020-2025

Retailing in Belarus - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on retailing
COVID-19 country impact
Currency depreciation boosts sales of consumer appliances and electronics
Political unrest negatively affects consumption
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 2 Standard Opening Hours by Channel Type 2020
Physical retail landscape
Cash and carry
Table 140 Cash and Carry Sales: % Value Growth 2015-2020
Seasonality
Christmas and New Year Back to School International Women’s Day Homeland Defender’s Day
Payments and delivery
Emerging business models

MARKET DATA

Table 141 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 142 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 143 Sales in Store-Based Retailing by Channel: Value 2015-2020 Table 144 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020 Table 145 Store-Based Retailing Outlets by Channel: Units 2015-2020 Table 146 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 147 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 148 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 149 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 150 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 151 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 152 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 153 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 154 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 155 Retailing GBO Company Shares: % Value 2016-2020 Table 156 Retailing GBN Brand Shares: % Value 2017-2020 Table 157 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 158 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 159 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 160 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 161 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 162 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 163 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 164 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 165 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 166 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 167 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 168 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025 Table 169 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025 Table 170 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025 Table 171 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 172 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 173 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 174 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 175 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 176 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 177 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 178 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 179 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 3 Research Sources
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This report originates from Passport, our Direct Selling research and analysis database.

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