Direct selling is losing its appeal among Croatians and this will result in declining sales in the forecast period. Increased competition from other channels and the direct threat of e-commerce are pressing issues for direct sellers.
E-commerce is a threat but also an opportunity for direct sellers. Consumers are switching more and more to the online channel, where a wide offer of products is available (domestic and cross-border).
Some direct selling companies, especially Avon, have actively increased their presence on the internet with advertising and marketing activities. E-commerce is a threat to direct selling, including often offering more affordable prices.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.See All of Our Definitions
This report originates from Passport, our Direct Selling research and analysis database.
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