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Country Report

Direct Selling in

Direct Selling in Venezuela

Jan 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Limited product availability continues to hit the channel in 2017

Companies in the direct selling channel mainly sold imported products, which became unaffordable for the majority of Venezuelans after large value losses suffered by the domestic currency since 2015. The survival strategy followed by most international companies was to streamline their portfolios and retain only the most needed and popular products.

Beauty and personal care drives value growth

Beauty and personal care direct selling recorded a major rebound in 2017, driving the overall performance in direct selling. The largest players’ product portfolios included fragrances, colour cosmetics, skin care, hair care, deodorants, and bath and shower products.

Direct selling is projected to continue adapting for long-term survival

Direct selling is set to remain a significant retailing channel over the forecast period. Cultural preferences for this channel and strong company activity that will adapt to overcome the current troubles are two key variables that will support a positive sales forecast.

COMPETITIVE LANDSCAPE

Avon Cosmetics de Venezuela maintains its leadership

Competition was robust in direct selling with several large multinationals present in 2017. Avon Cosmetics de Venezuela CA led since 2015 when it took the top position from Corporación Belcorp de Venezuela CA.

Corporación Belcorp de Venezuela CA keeps the sophistication

Although Avon continued to consider Belcorp its main rival because of its attractive catalogues and innovative products, Belcorp had only a limited stock of products while some of Avon’s products sell thousands of units. Corporación Belcorp had the competitive advantage of three different brands – L’Bel, Ésika and Cyzone – that targeted different consumer groups and thus catered to all women with a broad product portfolio and price ranges.

Local producers will maintain their competitive edge

Due to short supplies of products, direct sellers continued to struggle to survive in Venezuela in 2017. Among top players, only Herbalife, Stanhome and Avon had local production.

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Direct Selling Sample Report Direct Selling Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Venezuela market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in Venezuela?
How important is direct selling in Venezuela?
How is the direct selling channel being affected by the growth of internet retailing?
What strategies are direct sellers employing to compete in a multi-channel environment?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Direct Selling in Venezuela - Category analysis

HEADLINES

PROSPECTS

Limited product availability continues to hit the channel in 2017

Beauty and personal care drives value growth

Direct selling is projected to continue adapting for long-term survival

COMPETITIVE LANDSCAPE

Avon Cosmetics de Venezuela maintains its leadership

Corporación Belcorp de Venezuela CA keeps the sophistication

Local producers will maintain their competitive edge

CHANNEL DATA

Table 1 Direct Selling by Category: Value 2012-2017
Table 2 Direct Selling by Category: % Value Growth 2012-2017
Table 3 Direct Selling GBO Company Shares: % Value 2013-2017
Table 4 Direct Selling GBN Brand Shares: % Value 2014-2017
Table 5 Direct Selling Forecasts by Category: Value 2017-2022
Table 6 Direct Selling Forecasts by Category: % Value Growth 2017-2022

Retailing in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Cash-strapped economy limits retailing growth

Many closures within retailing in 2017

MercadoLibre SRL leads retailing at GBO level in 2017

Grocery channel stands out in the retailing landscape

Negative outlook if macroeconomic policies remain unchanged

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2017

Physical retail landscape

Cash and carry

Seasonality

Christmas
Carnival
Back to School
Mother’s Day

Payments and delivery

Emerging business models

MARKET DATA

Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 9 Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 10 Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 11 Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 12 Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 13 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 15 Retailing GBO Company Shares: % Value 2013-2017
Table 16 Retailing GBN Brand Shares: % Value 2014-2017
Table 17 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 18 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 19 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 20 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 21 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 22 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 23 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 24 Forecast Sales in Store-Based Retailing by Channel: Value 2017-2022
Table 25 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2017-2022
Table 26 Forecast Store-Based Retailing Outlets by Channel: Units 2017-2022
Table 27 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 28 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 29 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022

Megatrends

Country Report

Direct Selling in Venezuela

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Limited product availability continues to hit the channel in 2017

Beauty and personal care drives value growth

Direct selling is projected to continue adapting for long-term survival

COMPETITIVE LANDSCAPE

Avon Cosmetics de Venezuela maintains its leadership

Corporación Belcorp de Venezuela CA keeps the sophistication

Local producers will maintain their competitive edge

Samples

Overview

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Table of Contents

Direct Selling in Venezuela - Category analysis

HEADLINES

PROSPECTS

Limited product availability continues to hit the channel in 2017

Beauty and personal care drives value growth

Direct selling is projected to continue adapting for long-term survival

COMPETITIVE LANDSCAPE

Avon Cosmetics de Venezuela maintains its leadership

Corporación Belcorp de Venezuela CA keeps the sophistication

Local producers will maintain their competitive edge

CHANNEL DATA

Retailing in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Cash-strapped economy limits retailing growth

Many closures within retailing in 2017

MercadoLibre SRL leads retailing at GBO level in 2017

Grocery channel stands out in the retailing landscape

Negative outlook if macroeconomic policies remain unchanged

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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