The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreSep 2017
US$1,325Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Seasonal influenza has a significant impact on sales of cough, cold and allergy products, particularly in years when the influenza vaccine is less effective. Consumers turn to a number of products during the flu season, including vitamins and dietary supplements for prevention, combination CCAs and nasal sprays for fevers and coughs, and tissue products for nasal congestion. This report looks at the consumer health impact of seasonal influenza in the US, focusing on 2014/2015.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Beyond trends in consumer preferences, the single biggest determinant in how severe a flu season will be (and therefore how much consumers will spend on their “basket” of flu products), is how closely the annual vaccine matches that year’s dominant circulating strain of flu. In a high match year, sales of flu products decline, and in a low match year, sales of flu products surge in response.
Despite the fact that vaccines for seasonal influenza are readily available and commonly offered at no cost to the consumer, only about 62% of US consumers consider getting a flu vaccination as necessary for their health. Those who do not get a flu vaccination report that their main reasons for not doing so include not believing flu to be a serious concern and not believing that the vaccine works.
During flu season, US consumers generally consider a set “basket” of goods essential to maintaining their health and controlling their symptoms, including cough and cold medications, facial tissues and hand sanitisers, among others. More women consider these products as “essential” than men do, though there is no strong evidence that women get sick more often than men, or suffer worse symptoms.
Within the category of cough, cold and allergy medications (CCAs), US consumers spend the most on combination products, totalling more than USD3.2 billion in sales in 2016. US consumers are drawn to the convenience that combination products offer by addressing more than one symptom at once in the same product.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.