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Strategy Briefing

Disease Snapshot: Consumer Impact of Seasonal Influenza in Western Europe

15 pages, Sep 2017

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Seasonal influenza has a significant impact on sales of cough, cold and allergy (CCA) products, particularly in years when the influenza vaccine is less effective. Consumers turn to a number of products during the flu season, including vitamins and dietary supplements for prevention, combination CCAs and nasal sprays for fevers and coughs, and tissue products for nasal congestion. This report looks at the consumer health impact of the 2014/2015 influenza season in Western Europe.

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Overview

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The degree to which the influenza vaccine matches the circulating strain(s) is crucial in determining the market impact of the flu season

The biggest determinant of how severe a flu season is likely to be is the degree to which the influenza vaccine matches the dominant circulating strain (typically ~40%). If the match is good, sales of CCA and other associated flu products decrease, but if the match is poor, markets see a corresponding increase in sales of flu products.

Though consumers are generally moving away from synthetic chemical-based OTC products, this trend can rapidly be reversed in the case of a severe flu season

Consumers in developed markets are very aware of the possible risks and side effects of OTC medications, and often eschew them for more “natural” products. That said, consumers are well aware of the efficacy of OTC medications, and in times of increased illness, such as a particularly severe flu season, routinely turn back to OTC medications to combat their symptoms and speed their recovery.

Sales of preventative products, such as echinacea and vitamin C, also increase during severe flu seasons

Some vitamins and dietary supplements are known, or are believed, to be effective in boosting a consumer’s immune system and helping prevent colds and flu, and sales of these preventative products increase in the case of a particularly severe flu season, as consumers try to stay healthy.

Consumers in different markets prefer different OTC products when they are sick (such as lozenges and cough remedies over pills)

Though the dominant viral strain of seasonal influenza is the same across markets, consumers show clear preferences for some products over others when it comes to treating their symptoms. In Germany, for example, cough remedies and combination products are the most popular during flu season, while in Sweden, pharyngeal preparations are preferred, driven by the popularity of RB’s Strepsils.

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Impact of Seasonal Influenza in Western Europe

Key findings

Severity of influenza season driven by the flu vaccine

Which factors contribute to the severity of seasonal influenza?

The US and Western Europe on vaccination

Case study: The 2014/2015 seasonal influenza

Influenza intensity reported during 2014/2015 season

Market snapshot: Germany

Flu season reversed the decline of CCA market in Germany

Market snapshot: Sweden

Swedes show clear preference for throat and nasal products

API spotlight: Dextromethorphan in cough remedies

Looking beyond curative OTC products

Decline in sales of facial tissues reversed in 2014/2015

Natural defence products: echinacea , vitamin C and vitamin D

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Megatrends

Strategy Briefing

Disease Snapshot: Consumer Impact of Seasonal Influenza in Western Europe

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

The degree to which the influenza vaccine matches the circulating strain(s) is crucial in determining the market impact of the flu season

Though consumers are generally moving away from synthetic chemical-based OTC products, this trend can rapidly be reversed in the case of a severe flu season

Sales of preventative products, such as echinacea and vitamin C, also increase during severe flu seasons

Consumers in different markets prefer different OTC products when they are sick (such as lozenges and cough remedies over pills)

Want to find out more about this report?

Table of Contents

Impact of Seasonal Influenza in Western Europe

Key findings

Severity of influenza season driven by the flu vaccine

Which factors contribute to the severity of seasonal influenza?

The US and Western Europe on vaccination

Case study: The 2014/2015 seasonal influenza

Influenza intensity reported during 2014/2015 season

Market snapshot: Germany

Flu season reversed the decline of CCA market in Germany

Market snapshot: Sweden

Swedes show clear preference for throat and nasal products

API spotlight: Dextromethorphan in cough remedies

Looking beyond curative OTC products

Decline in sales of facial tissues reversed in 2014/2015

Natural defence products: echinacea , vitamin C and vitamin D

Why buy this report?

Want to find out more about this report?

Recently Viewed

Recently Viewed

Megatrends

Strategy Briefing

Disease Snapshot: Consumer Impact of Seasonal Influenza in Western Europe

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

The degree to which the influenza vaccine matches the circulating strain(s) is crucial in determining the market impact of the flu season

Though consumers are generally moving away from synthetic chemical-based OTC products, this trend can rapidly be reversed in the case of a severe flu season

Sales of preventative products, such as echinacea and vitamin C, also increase during severe flu seasons

Consumers in different markets prefer different OTC products when they are sick (such as lozenges and cough remedies over pills)

Want to find out more about this report?

Table of Contents

Impact of Seasonal Influenza in Western Europe

Key findings

Severity of influenza season driven by the flu vaccine

Which factors contribute to the severity of seasonal influenza?

The US and Western Europe on vaccination

Case study: The 2014/2015 seasonal influenza

Influenza intensity reported during 2014/2015 season

Market snapshot: Germany

Flu season reversed the decline of CCA market in Germany

Market snapshot: Sweden

Swedes show clear preference for throat and nasal products

API spotlight: Dextromethorphan in cough remedies

Looking beyond curative OTC products

Decline in sales of facial tissues reversed in 2014/2015

Natural defence products: echinacea , vitamin C and vitamin D

Why buy this report?

Want to find out more about this report?

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