The rate of growth in retail volume sales of dishwashers continued to slow in 2021 but remained robust, while retail current value sales were supported by a spike in unit pricing. Increased transportation and raw material costs played a significant role in this, in addition to a decline in the foreign-exchange value of the rouble.
BSH Bytowaja Technika OOO’s Bosch brand continues to lead in dishwashers. However, second-placed Midea Group Co Ltd’s eponymous brand is rapidly closing the gap.
In 2020, e-commerce overtook electronics and appliances specialist retailers to become the leading distribution channel for dishwashers. During the year, physical stores were closed for an extended period, and stuck-at-home consumers shopped online in growing numbers.
The rate of growth in retail current value sales of dishwashers will slow significantly in 2022 and remain subdued for the remainder of the forecast period. The rate of growth in retail current value sales will be significantly higher, supported by strong growth in unit pricing.
The penetration rate of dishwashers remains very low in Russia by European standards (just 12% of households had one in 2020), which indicates significant long-term potential for growth in retail volume sales. In particular, there is significant potential for growth in retail current value sales of table-top dishwashers in Russia.
In contrast to the review period, freestanding appliances are set to outperform built-in models (in terms of their respective rates of retail current value sales growth) in dishwashers during the forecast period. This will help second-placed Midea to narrow the gap to leader Bosch, as the Chinese player is much stronger in freestanding dishwashers than built-in ones.
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Understand the latest market trends and future growth opportunities for the Dishwashers industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.See All of Our Definitions
This report originates from Passport, our Dishwashers research and analysis database.
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