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Country Report

Dishwashing in

Dishwashing in Belarus

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Growth in sales of dishwashing appliances in turn leads to growth in sales of dishwashing products

COVID-19 hugely benefitted dishwashing, with value sales growing by more than a fifth and almost double the growth rate of 2019. With people spending much more time at home in 2020 in order to avoid exposure to COVID-19, much more dishes were washed.

Henkel retains its lead, though smaller players gaining value share

In 2020, the leading competitors in dishwashing maintained their high value shares thanks to their wide presence, large product assortment, promotions, new product developments and price discounts. While major players retained their value share, others actively grew thanks to the presence of smaller unknown brands, mainly from European countries such as Poland and Germany.

The competition amongst foreign and local dishwashing products remains strong as players compete through fierce discounts and promotions

In 2020, local manufacturers of dishwashing products offered a wide variety of products, mostly in hand dishwashing, which is by far the larger product area. Their products are good quality, offered at mid-range unit prices.

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Dishwashing Market Sample Report Dishwashing Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Belarus market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dishwashing in Belarus?
What are the major brands in Belarus?
What is the dishwasher penetration rate in Belarus?
What are the key new product launches in the dishwashing products market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Dishwashing in Belarus - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Growth in sales of dishwashing appliances in turn leads to growth in sales of dishwashing products

Henkel retains its lead, though smaller players gaining value share

The competition amongst foreign and local dishwashing products remains strong as players compete through fierce discounts and promotions

RECOVERY AND OPPORTUNITIES

Muted volume growth over the forecast period

Declining population growth dampens value sales

New product developments focus on convenience, new formulas and the extension of existing lines

CATEGORY INDICATORS

Table 1 Household Possession of Dishwashers 2015-2020

CATEGORY DATA

Table 2 Sales of Dishwashing by Category: Value 2015-2020
Table 3 Sales of Dishwashing by Category: % Value Growth 2015-2020
Table 4 NBO Company Shares of Dishwashing: % Value 2016-2020
Table 5 LBN Brand Shares of Dishwashing: % Value 2017-2020
Table 6 Forecast Sales of Dishwashing by Category: Value 2020-2025
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025

Home Care in Belarus - Industry Overview

MARKET INDICATORS

Table 8 Households 2015-2020

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2015-2020
Table 10 Sales of Home Care by Category: % Value Growth 2015-2020
Table 11 Sales of Home Care by Category: Value 2015-2020
Table 12 Sales of Home Care by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Home Care: % Value 2016-2020
Table 14 LBN Brand Shares of Home Care: % Value 2017-2020
Table 15 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 16 Distribution of Home Care by Format: % Value 2015-2020
Table 17 Distribution of Home Care by Format and Category: % Value 2020
Table 18 Forecast Sales of Home Care by Category: Value 2020-2025
Table 19 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
Table 20 Forecast Sales of Home Care by Category: Value 2020-2025
Table 21 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

SOURCES

Summary 1 Research Sources

CATEGORY INDICATORS

Table 22 Household Possession of Washing Machines 2015-2020

CATEGORY DATA

Table 23 Sales of Laundry Care by Category: Value 2015-2020
Table 24 Sales of Laundry Care by Category: % Value Growth 2015-2020
Table 25 Sales of Laundry Care by Category: Value 2015-2020
Table 26 Sales of Laundry Care by Category: % Value Growth 2015-2020
Table 27 Sales of Laundry Aids by Category: Value 2015-2020
Table 28 Sales of Laundry Aids by Category: % Value Growth 2015-2020
Table 29 Sales of Laundry Aids by Category: Value 2015-2020
Table 30 Sales of Laundry Aids by Category: % Value Growth 2015-2020
Table 31 Sales of Laundry Detergents by Category: Value 2015-2020
Table 32 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
Table 33 Sales of Laundry Detergents by Category: Value 2015-2020
Table 34 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
Table 35 NBO Company Shares of Laundry Care: % Value 2016-2020
Table 36 LBN Brand Shares of Laundry Care: % Value 2017-2020
Table 37 NBO Company Shares of Laundry Aids: % Value 2016-2020
Table 38 LBN Brand Shares of Laundry Aids: % Value 2017-2020
Table 39 NBO Company Shares of Laundry Detergents: % Value 2016-2020
Table 40 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
Table 41 Forecast Sales of Laundry Care by Category: Value 2020-2025
Table 42 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025
Table 43 Forecast Sales of Laundry Care by Category: Value 2020-2025
Table 44 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025

CATEGORY INDICATORS

Table 45 Household Possession of Dishwashers 2015-2020

CATEGORY DATA

Table 46 Sales of Dishwashing by Category: Value 2015-2020
Table 47 Sales of Dishwashing by Category: % Value Growth 2015-2020
Table 48 Sales of Dishwashing by Category: Value 2015-2020
Table 49 Sales of Dishwashing by Category: % Value Growth 2015-2020
Table 50 NBO Company Shares of Dishwashing: % Value 2016-2020
Table 51 LBN Brand Shares of Dishwashing: % Value 2017-2020
Table 52 Forecast Sales of Dishwashing by Category: Value 2020-2025
Table 53 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025
Table 54 Forecast Sales of Dishwashing by Category: Value 2020-2025
Table 55 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 56 Sales of Surface Care by Category: Value 2015-2020
Table 57 Sales of Surface Care by Category: % Value Growth 2015-2020
Table 58 Sales of Surface Care by Category: Value 2015-2020
Table 59 Sales of Surface Care by Category: % Value Growth 2015-2020
Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020
Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020
Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020
Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020
Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2020
Table 65 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2020
Table 66 NBO Company Shares of Surface Care: % Value 2016-2020
Table 67 LBN Brand Shares of Surface Care: % Value 2017-2020
Table 68 Forecast Sales of Surface Care by Category: Value 2020-2025
Table 69 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025
Table 70 Forecast Sales of Surface Care by Category: Value 2020-2025
Table 71 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 72 Sales of Bleach: Value 2015-2020
Table 73 Sales of Bleach: % Value Growth 2015-2020
Table 74 Sales of Bleach: Value 2015-2020
Table 75 Sales of Bleach: % Value Growth 2015-2020
Table 76 Sales of Bleach: Value 2016-2018
Table 77 Sales of Bleach: % Value Growth 2016-2018
Table 78 NBO Company Shares of Bleach: % Value 2016-2020
Table 79 LBN Brand Shares of Bleach: % Value 2017-2020
Table 80 Forecast Sales of Bleach: Value 2020-2025
Table 81 Forecast Sales of Bleach: % Value Growth 2020-2025
Table 82 Forecast Sales of Bleach: Value 2020-2025
Table 83 Forecast Sales of Bleach: % Value Growth 2020-2025

CATEGORY DATA

Table 84 Sales of Toilet Care by Category: Value 2015-2020
Table 85 Sales of Toilet Care by Category: % Value Growth 2015-2020
Table 86 Sales of Toilet Care by Category: Value 2015-2020
Table 87 Sales of Toilet Care by Category: % Value Growth 2015-2020
Table 88 NBO Company Shares of Toilet Care: % Value 2016-2020
Table 89 LBN Brand Shares of Toilet Care: % Value 2017-2020
Table 90 Forecast Sales of Toilet Care by Category: Value 2020-2025
Table 91 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025
Table 92 Forecast Sales of Toilet Care by Category: Value 2020-2025
Table 93 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 94 Sales of Polishes by Category: Value 2015-2020
Table 95 Sales of Polishes by Category: % Value Growth 2015-2020
Table 96 Sales of Polishes by Category: Value 2015-2020
Table 97 Sales of Polishes by Category: % Value Growth 2015-2020
Table 98 NBO Company Shares of Polishes: % Value 2016-2020
Table 99 LBN Brand Shares of Polishes: % Value 2017-2020
Table 100 Forecast Sales of Polishes by Category: Value 2020-2025
Table 101 Forecast Sales of Polishes by Category: % Value Growth 2020-2025
Table 102 Forecast Sales of Polishes by Category: Value 2020-2025
Table 103 Forecast Sales of Polishes by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 104 Sales of Air Care by Category: Value 2015-2020
Table 105 Sales of Air Care by Category: % Value Growth 2015-2020
Table 106 Sales of Air Care by Category: Value 2015-2020
Table 107 Sales of Air Care by Category: % Value Growth 2015-2020
Table 108 NBO Company Shares of Air Care: % Value 2016-2020
Table 109 LBN Brand Shares of Air Care: % Value 2017-2020
Table 110 Forecast Sales of Air Care by Category: Value 2020-2025
Table 111 Forecast Sales of Air Care by Category: % Value Growth 2020-2025
Table 112 Forecast Sales of Air Care by Category: Value 2020-2025
Table 113 Forecast Sales of Air Care by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 114 Sales of Home Insecticides by Category: Value 2015-2020
Table 115 Sales of Home Insecticides by Category: % Value Growth 2015-2020
Table 116 Sales of Home Insecticides by Category: Value 2015-2020
Table 117 Sales of Home Insecticides by Category: % Value Growth 2015-2020
Table 118 NBO Company Shares of Home Insecticides: % Value 2016-2020
Table 119 LBN Brand Shares of Home Insecticides: % Value 2017-2020
Table 120 Forecast Sales of Home Insecticides by Category: Value 2020-2025
Table 121 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025
Table 122 Forecast Sales of Home Insecticides by Category: Value 2020-2025
Table 123 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025

Home Care in Belarus - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

Table 124 Households 2015-2020

MARKET DATA

Table 125 Sales of Home Care by Category: Value 2015-2020
Table 126 Sales of Home Care by Category: % Value Growth 2015-2020
Table 127 NBO Company Shares of Home Care: % Value 2016-2020
Table 128 LBN Brand Shares of Home Care: % Value 2017-2020
Table 129 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 130 Distribution of Home Care by Format: % Value 2015-2020
Table 131 Distribution of Home Care by Format and Category: % Value 2020
Table 132 Forecast Sales of Home Care by Category: Value 2020-2025
Table 133 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dishwashing in Belarus

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Growth in sales of dishwashing appliances in turn leads to growth in sales of dishwashing products

Henkel retains its lead, though smaller players gaining value share

The competition amongst foreign and local dishwashing products remains strong as players compete through fierce discounts and promotions

Samples

Overview

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Table of Contents

Dishwashing in Belarus - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Growth in sales of dishwashing appliances in turn leads to growth in sales of dishwashing products

Henkel retains its lead, though smaller players gaining value share

The competition amongst foreign and local dishwashing products remains strong as players compete through fierce discounts and promotions

RECOVERY AND OPPORTUNITIES

Muted volume growth over the forecast period

Declining population growth dampens value sales

New product developments focus on convenience, new formulas and the extension of existing lines

CATEGORY INDICATORS

CATEGORY DATA

Home Care in Belarus - Industry Overview

MARKET INDICATORS

MARKET DATA

SOURCES

CATEGORY INDICATORS

CATEGORY DATA

CATEGORY INDICATORS

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

Home Care in Belarus - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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