COVID-19 hugely benefitted dishwashing in 2020. With people spending much more time at home in order to avoid exposure to COVID-19, much more dishes were washed.
Due to the COVID-19 pandemic, many consumers are now facing financial difficulties. As a result, economising has become common, which has led to a few trends.
In 2021, the leading competitors in dishwashing will maintain their high value shares thanks to their wide presence, large product assortment, promotions, new product developments and price discounts. While major players retained their value share, others actively grew thanks to the presence of smaller unknown brands, mainly from European countries such as Poland and Germany.
Over the forecast period, dishwashing will witness slower and slower current value growth each year. This is firstly due to normalisation, as the growth seen in 2020 was artificially boosted.
Automatic dishwashing will continue to outperform hand dishwashing over the forecast period as the number of households that own a dishwasher increases. The return to busy lifestyles post pandemic will encourage more consumers to purchase a dishwasher, hence encouraging the demand for automatic dishwashing compared to hand dishwashing.
New product development will focus on scents extensions and improved formulas. For example, before the pandemic Fairy released a concentrated formula with a new, improved formula and different scents, as well as offering economy packs to cut through the competition and respond to the growing price-sensitive consumers.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Belarus with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Belarus, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.See All of Our Definitions
This report originates from Passport, our Dishwashing research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!