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Country Report

Dishwashing in

Dishwashing in Belarus

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Hand dishwashing records low volume growth, thus boosting the overall category

Belarusians continued to be price-sensitive in 2016-2017 regarding dishwashing products. Only hand dishwashing, which are perceived to be necessary products by local households, recorded volume growth.

Automatic dishwashing faces growing interest, but with low attention to liquid formats

Dishwashing machines are not very common in Belarus, and their sales are growing only slowly due to high prices and limited household space. Thus, the majority of local households wash dishes manually.

Advertising and price reductions play important roles within dishwashing

There were many dishwashing brands, both local and multinational, available in Belarus in 2016-2017. For the average Belarusian, it is difficult to choose even within a certain price segment, as there are many brands available within a certain price band.

COMPETITIVE LANDSCAPE

Growing number of inexpensive local products become available as a result of the economic downturn

Low disposable incomes as a result of the economic downturn in 2015 affected household budgets, and as a result, the types of products on offer. Products that previously had been considered unprofitable and unattractive due to their low prices began to appear in major retailers.

Automatic dishwashing is dominated by multinational brands

Automatic dishwashing in all its forms is strongly dominated by multinational brands, while local companies do not offer any such products; however, this is not due to a lack of production capacity in Belarus. More likely, local companies do not consider this niche area due to low interest in automatic dishwashing in Belarus.

Share of private label set to increase due to low prices

Generally, local consumers do not tend to buy locally made dishwashing products. Even medium/low-income consumers prefer to buy imported lower-priced products.

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Samples

Dishwashing Market Sample Report Dishwashing Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Belarus market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dishwashing in Belarus?
What are the major brands in Belarus?
What is the dishwasher penetration rate in Belarus?
What are the key new product launches in the dishwashing products market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Dishwashing in Belarus - Category analysis

HEADLINES

PROSPECTS

Hand dishwashing records low volume growth, thus boosting the overall category

Automatic dishwashing faces growing interest, but with low attention to liquid formats

Advertising and price reductions play important roles within dishwashing

COMPETITIVE LANDSCAPE

Growing number of inexpensive local products become available as a result of the economic downturn

Automatic dishwashing is dominated by multinational brands

Share of private label set to increase due to low prices

CATEGORY INDICATORS

Table 1 Household Possession of Dishwashers 2012-2017

CATEGORY DATA

Table 2 Sales of Dishwashing by Category: Value 2012-2017
Table 3 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 5 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 6 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Home Care in Belarus - Industry Overview

EXECUTIVE SUMMARY

Home care records slight growth after several years of decline

Growing number of home care products are purchased at a discount

Despite interest in inexpensive products, multinational brands dominate sales

Drugstores and supermarkets become major home care retailers

Home care to see low growth over the forecast period

MARKET INDICATORS

Table 8 Households 2012-2017

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2012-2017
Table 10 Sales of Home Care by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home Care: % Value 2013-2017
Table 12 LBN Brand Shares of Home Care: % Value 2014-2017
Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 14 Distribution of Home Care by Format: % Value 2012-2017
Table 15 Distribution of Home Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Home Care by Category: Value 2017-2022
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Dishwashing in Belarus

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Executive Summary

New Report Guarantee

PROSPECTS

Hand dishwashing records low volume growth, thus boosting the overall category

Automatic dishwashing faces growing interest, but with low attention to liquid formats

Advertising and price reductions play important roles within dishwashing

COMPETITIVE LANDSCAPE

Growing number of inexpensive local products become available as a result of the economic downturn

Automatic dishwashing is dominated by multinational brands

Share of private label set to increase due to low prices

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Dishwashing in Belarus - Category analysis

HEADLINES

PROSPECTS

Hand dishwashing records low volume growth, thus boosting the overall category

Automatic dishwashing faces growing interest, but with low attention to liquid formats

Advertising and price reductions play important roles within dishwashing

COMPETITIVE LANDSCAPE

Growing number of inexpensive local products become available as a result of the economic downturn

Automatic dishwashing is dominated by multinational brands

Share of private label set to increase due to low prices

CATEGORY INDICATORS

CATEGORY DATA

Home Care in Belarus - Industry Overview

EXECUTIVE SUMMARY

Home care records slight growth after several years of decline

Growing number of home care products are purchased at a discount

Despite interest in inexpensive products, multinational brands dominate sales

Drugstores and supermarkets become major home care retailers

Home care to see low growth over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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