Executive Summary

Feb 2019
PROSPECTS
Shift to automatic dishwashing

Consumers in Bosnia-Herzegovina continued to shift towards automatic dishwashing at the end of the review period thanks to the rising household penetration of automatic dishwashers. Indeed, these are becoming standard in any newly-built urban home in the country.

Consumers invest in durable goods

Dishwashing additives recorded the strongest current value growth in dishwashing in Bosnia-Herzegovina at the end of the review period. Consumers do not invest often in durable goods like automatic dishwashers so when they do they tend to take good care of them.

Hand dishwashing continues to dominate sales

Hand dishwashing is traditionally the dominant dishwashing format in Bosnia-Herzegovina. In 2018, it continued to generate significantly higher sales than automatic dishwashing but volume sales are declining due to the increasing penetration of automatic dishwashers.

COMPETITIVE LANDSCAPE
Procter & Gamble leads dishwashing

Procter & Gamble continued to lead dishwashing in 2018, closely followed by other international manufacturers such as Reckitt Benckiser and Henkel. The majority of Procter & Gamble’s sales derive from hand dishwashing, with the company having only a marginal presence in automatic dishwashing.

Beohemija makes a strong recovery

Beohemija recorded the strongest increase in value share in dishwashing at the end of the review period. The company has had a new distributor in the country since 2017, while also benefiting from being restructured so as to address its financial difficulties.

More affordable private label products appeal to many

Private label remained an attractive option for many consumers in dishwashing over the review period. The leading private label is Denkmit from dm-Drogerie Markt, a rapidly expanding drugstore chain in Bosnia-Herzegovina.

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Dishwashing in Bosnia-Herzegovina

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Bosnia and Herzegovina market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dishwashing in Bosnia and Herzegovina?
  • What are the major brands in Bosnia and Herzegovina?
  • What is the dishwasher penetration rate in Bosnia and Herzegovina?
  • What are the key new product launches in the dishwashing products market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Dishwashing in Bosnia-Herzegovina - Category analysis

HEADLINES

PROSPECTS

Shift to automatic dishwashing
Consumers invest in durable goods
Hand dishwashing continues to dominate sales

COMPETITIVE LANDSCAPE

Procter & Gamble leads dishwashing
Beohemija makes a strong recovery
More affordable private label products appeal to many

CATEGORY INDICATORS

Table 1 Household Possession of Dishwashers 2013-2018

CATEGORY DATA

Table 2 Sales of Dishwashing by Category: Value 2013-2018
Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Home Care in Bosnia-Herzegovina - Industry Overview

EXECUTIVE SUMMARY

Turbulence in the market over the review period
Positive trends at the end of the review period
Regional and international players compete for the leading positions in home care
Modern grocery retailers the leading distribution channel for home care
Home care expected to post a positive performance over the forecast period

MARKET INDICATORS

Table 8 Households 2013-2018

MARKET DATA

Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources