Consumers in Bosnia-Herzegovina continued to shift towards automatic dishwashing at the end of the review period thanks to the rising household penetration of automatic dishwashers. Indeed, these are becoming standard in any newly-built urban home in the country.
Dishwashing additives recorded the strongest current value growth in dishwashing in Bosnia-Herzegovina at the end of the review period. Consumers do not invest often in durable goods like automatic dishwashers so when they do they tend to take good care of them.
Hand dishwashing is traditionally the dominant dishwashing format in Bosnia-Herzegovina. In 2018, it continued to generate significantly higher sales than automatic dishwashing but volume sales are declining due to the increasing penetration of automatic dishwashers.
Procter & Gamble continued to lead dishwashing in 2018, closely followed by other international manufacturers such as Reckitt Benckiser and Henkel. The majority of Procter & Gamble’s sales derive from hand dishwashing, with the company having only a marginal presence in automatic dishwashing.
Beohemija recorded the strongest increase in value share in dishwashing at the end of the review period. The company has had a new distributor in the country since 2017, while also benefiting from being restructured so as to address its financial difficulties.
Private label remained an attractive option for many consumers in dishwashing over the review period. The leading private label is Denkmit from dm-Drogerie Markt, a rapidly expanding drugstore chain in Bosnia-Herzegovina.
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