Because of the pandemic and the restrictions imposed to prevent the spread of the virus, people were staying at home more and having to cook and eat at home more. As a result, they were having to wash dishes more frequently, thus increasing the need to purchase dishwashing products.
Green or eco products have been experiencing increasing popularity in Russian dishwashing. This is being helped by the fact that the price of such products is now comparable with typical mainstream products in hand dishwashing, still the biggest category in Russian dishwashing.
Local brands are very well placed in hand dishwashing in Russia. In general, hand dishwashing products are not technologically sophisticated, and therefore local manufacturers are able to offer products of good quality at reasonable prices – features that are highly appreciated by local consumers, particularly in times of economic hardship.
In general, dishwashing is expected to record relatively modest volume growth over the forecast period, with slightly more dynamic current value sales increases. The strongest growth will continue to be seen in dishwashing tablets, while automatic dishwashing will remain more dynamic than hand dishwashing, but the latter will continue to dominate overall sales of dishwashing.
With the possession rate for dishwashers expected to show continued annual growth in Russia over the forecast period, as new product development caters to increasing consumer demand for time-saving appliances, this will help drive positive growth in most automatic dishwashing categories, including tablets and additives. Owners are likely to look to maintain their appliances for longer by using dishwashing additives, for example, while they will also be appreciating the predosed convenience of tablet products.
The shift toward products with green claims is expected to continue to be seen in dishwashing in Russia. This is a very strong marketing position, which will be used by most manufacturers, both local players and the global heavyweights, and is likely to also become increasingly popular with consumers, particularly if the green products are no higher in price than the regular ones.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Russia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.See All of Our Definitions
This report originates from Passport, our Dishwashing research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!