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Strategy Briefing
Disruptive Global Trends and Strategies in Connected Kitchens
Oct 2018
US$1,325Added to Cart
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Global sales of connected major kitchen appliances are predicted to reach 25 million units in 2023, generating huge opportunities for businesses in appliances, retailing and artificial intelligence. Connected kitchens integrating multiple appliances will provide safety protection, efficient planning and a guided cooking experience for consumers. To maintain sales growth, cross-industry efforts still need to address challenges such as a lack of ecosystem services.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Key Findings
The connected kitchen offers key benefits, such as safety and time saving, to consumers
The primary advantage of the connected kitchen is protection against accidental fires, child misuse and counterfeit food. Also, it offers time saving through efficient planning. Artificial intelligence (AI) can not only help consumers to cook like a chef for fun, but also give personalised dietary advice to maintain a healthy lifestyle. Furthermore, food recycling can convert waste to fertiliser for more environmentally friendly living.
The integrated connected kitchen will become the norm
Simple smartphone control of individual appliances is not necessary for consumers. Instead, the future will be integrated connected kitchen with AI coordinating multiple appliances and interacting with consumers via voice, etc, for convenience. Also, integration of each phase of the cooking cycle and guided cooking can help ease the cooking process for consumers.
Cross-industry effort is required to address four key challenges
There are still significant challenges for the current global connected kitchen market. These include high prices, given low consumer awareness of value, a lack of ecosystem services, a shortfall of integrated solutions, along with immature AI technology. These barriers require efforts from multiple industries, especially real estate, retailing and AI, to overcome them.
Global sales of connected major kitchen appliances will reach 25 million units in 2023
12 million units of connected major appliances were sold globally in 2018. It is projected that the market will grow by a 17% CAGR between 2018 and 2023. Sales will be led by fridge freezers, largely driven by manufacturers such as Samsung and Haier. These can play a key role in multiple phases of the cooking cycle, including recipe advice, purchasing and storage, supporting sales.
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Introduction
Scope
Four key findings
Development towards the future integrated connected home
Towards Integrated Connectivity
Three steps towards smart homes
Industry currently moving towards integrated connected kitchens
Development from connected to smart
Four phase development towards cross-industry connectivity
Ecosystem services and artificial intelligence critical for growth
12 million connected major kitchen appliances sold globally in 2018
Consumers in the Kitchen
Italians, Russians and Chinese cook most frequently
Health concerns is the top reason for home cooking
Beyond cooking in the kitchen
Family bonding and self-realisation are the top three life priorities
Connected Cooking Cycle
Seamless connected cooking cycle experience
Safety more important than convenience to consumers
Cooking with peace of mind regarding fire hazards
Connected child safety for busy parents and curious children
Protecting privacy to respect consumers
Recipe advice: a key content ecosystem service
Partnering with popular local recipe advice services
Connected scales and thaw scheduling enable precise preparation
Preparing the right companion to food within a calorie limit
Multiple dishes in ovens and scan to cook in microwaves
Coupling between the hood and the hob to offer ease in cooking
Connected small cooking appliances to save time
Sharing recipes digitally
Sharing fun with family and friends online
Connectivity to help with dishwashing and sanitization
Recycling of food waste into fertiliser for connected gardens
Connected storage to retain freshness and track consumption
Connected refrigeration: an emerging forefront of grocery internet retailing
AI to integrate all phases of connected cooking
The hood likely to be the hardware centre of a connected kitchen
AI allows voice guided cooking and control
AI supports video guided cooking and virtual control
Challenges and Recommendations
Four key challenges ahead for growth in the connected kitchen
Showroom experience for developers and consumers
Extend connectivity to more affordable mass brands and models
Data analytics will drive growth in ecosystem services
Common standards and partnership with developers and IDs
Improve the accuracy and add a “soul” in AI
25 million connected major kitchen appliances to be sold in 2023
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
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Complete Catalogue
Strategy Reports
- Global Recovery Tracker: Q3 2020 | Nov 2020
- Corporate Strategy Key Insights in an Increasingly Competitive Global Consumer Appliances Market | May 2018
- Internet of Things in the Home | May 2018
- Households and Appliances in 2030 | Apr 2018
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- Private Label - Potential in a Weakening Economy | Nov 2008
- Single Living: How Atomisation - The Rise of Singles and One-person Households - Is Affecting Consumer Purchasing Habits | Jul 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
- The Green (and Variegated) Consumer | Mar 2008