Disruptors: Innovations in Small Appliances

Key recommendations

The success of electric facial cleansers signifies opportunities for the adoption of a broader set of at-home facial care products. From cleansing to anti-ageing, beauty regimens span a wide range of treatment needs that can be potentially addressed by devices. Target consumers, usually urbanites, are also pressed for time; therefore, brands creating new business propositions that provide efficient but advanced care stand to benefit.

An overall rise in more sophisticated coffee brewing habits - for example, in markets such as China, espresso coffee machines are set to far outpace all other models - is expected to pave the way for premium accessories that further enhance user experience. This results in prospects for high-end coffee machines as well as adjacent, complementary devices.

An explosion of food technology companies has heralded a kitchen revolution. Through connected devices and other innovative technology, consumers have greater access to a faster and more high quality home cooking experience. Understanding the burgeoning offerings in this space will be key to remaining a relevant provider of kitchen solutions.

Legal cannabis presents wide opportunities for a range of industries. As this nascent market continues to evolve and expand, brands would do well to anticipate new use occasions and applications early on. Brands can also expect to see cannabis being embraced by a larger and more diverse consumer demographic.