The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreAug 2018
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The competitive landscape is changing as SMEs are increasing pressure on large well-established businesses compelling them to change their game plan and traditional business models. The question is what are these technological developments, how are they empowering small businesses and to what extent are they changing the competitive landscape?
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Online Marketing and E-commerce are taking business operations and transactions to the virtual space. This makes SMEs more competitive as they are not deterred by a large marketing and sales budget, thus increasing the pressure on larger businesses.
The availability of cloud computing has increased the flexibility for small businesses enabling them to overcome the need for a substantial investment fund to start a business. Consequently, big businesses no longer enjoy the immunity of their large resource base since infrastructural investment does not form a barrier to entry for SMEs.
Entrepreneurs can run their operations from smartphones, be it accessing documents from the cloud, gathering intelligence from the internet, making and receiving payments and recording marketing videos, or editing them and uploading them on the internet.
Online automated services allow companies to create brand identity, digital presence and sales leads while carrying out administrative functions more efficiently either for free or at a low rate. The services offer limited flexibility but this does not appear to pose a problem for the SMEs as the services offer enough functions to incorporate their key needs.
3D Printing can be described as a small scale manufacturing device. It is not new, but the falling cost is making it accessible to SMEs particularly catering in the B2B space.
There are a number of alternative online financing platforms that are designed to facilitate small businesses also known as fintech. These include peer-to-peer (P2P) lending through dedicated sites connecting lenders with borrowers. There are also crowdsourcing sites that garner funds from private individuals to fund creative projects. Private equity firms, however, are taking an interest in SMEs with disruptive potential.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.