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Dog and Cat Food Packaging in China
May 2018
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Executive Summary
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PROSPECTS
Premiumisation boosts demand for stand-up pouches
Stand-up pouches continued to record strong unit volume sales growth in dog and cat food packaging in 2018. Thanks to their premium image, stand-up pouches were widely used for both dry and wet products over the review period as dog and cat food manufacturers sought to capitalise on trading up by Chinese consumers.
Convenience trend continues to influence innovation in dog and cat food packaging
In line with the trend towards busier lifestyles, Chinese pet owners increasingly favour dog and cat food products with more convenient and user-friendly packaging. Over 2017-2018, this was evident in dynamic unit volume sales growth for PET jars and other rigid containers, both of which are considered highly convenient in terms of handling and storage.
Varying preferences of consumers drive polarisation in pack sizes
Due to the differing needs of consumers, dog and cat food packaging experienced a trend towards polarisation in terms of pack sizes over the review period, with both large packs (above 1,000g) and smaller formats (under 500g) gaining popularity. Demand for large formats was bolstered by the boom in internet retailing in China, with a growing number of pet owners preferring to purchase bigger packs of dog and cat food online for the sake of convenience and to save money.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Dog and Cat Food Packaging industry in China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dog and Cat Food Packaging industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dog and Cat Food Packaging in China market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes in units and filled volumes
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What are the major food pack types and how are they performing in China?
- How are consumption trends impacting the food packaging landscape?
- What have been the key trends seen in new packaging developments?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Packaging market research database.
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Request more informationTable of Contents
HEADLINES
PROSPECTS
Premiumisation boosts demand for stand-up pouches
Convenience trend continues to influence innovation in dog and cat food packaging
Varying preferences of consumers drive polarisation in pack sizes
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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Complete Catalogue
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